Marketing & Business Development

Company Overview

The Institute of Culinary Arts & Sciences (ICAS) is a new culinary and hospitality institution being developed in Balewadi, Pune, under the aegis of Krishna Vishwa Vidyapeeth (KVV), Karad. Currently in the establishment and construction phase, ICAS is being created to develop future chefs, hospitality professionals, and food entrepreneurs through industry-led education, practical training, and innovation. The institute will offer professional culinary programs, bakery and pastry arts, hospitality management, food entrepreneurship, short-term certifications, and executive education programs. This is an opportunity to join the founding team and help build a premier culinary and hospitality institution from the ground up.

Role Overview

The Marketing Manager will lead student recruitment, admissions marketing, digital campaigns, social media, branding, and industry partnerships. The role is responsible for generating qualified student leads, increasing enrolments, strengthening the ICAS brand, and supporting the institute’s growth objectives.

Key Responsibilities

Digital Marketing

• Plan and manage Google Ads and Meta Ads campaigns • Execute email, SMS, and WhatsApp marketing • Improve website traffic, lead generation, and SEO performance • Monitor campaign performance and ROI

Social Media & Content

• Manage social media platforms and content calendars • Coordinate photography, videography, and content creation • Build engagement and online communities • Monitor digital trends and audience insights

Brand Building & Partnerships

• Strengthen the ICAS brand across all channels • Develop partnerships with schools, colleges, hotels, restaurants, and industry bodies • Support events, workshops, competitions, and open houses • Coordinate PR and promotional activities

Reporting & Analytics

• Track leads, admissions, conversions, and marketing performance • Maintain dashboards and monthly reports • Recommend improvements based on performance data

Qualifications & Skills : Education

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or related field Experience • 3–7 years of relevant experience preferred

Experience in education, hospitality, food, lifestyle, or e-commerce sectors preferred

Skills

• Google Ads and Meta Ads • SEO and Content Marketing • Social Media Management • Email and WhatsApp Marketing • CRM Management • Google Analytics • Copywriting and Content Development • Canva and basic design tools • Strong communication and relationship-building skills

Preferred • Experience marketing educational institutions • Experience managing influencers, partnerships, and communities

Why Join Us? • Be part of the founding team of a premier culinary and hospitality institution. • Build a brand and admissions ecosystem from the ground up. • Work directly with leadership and influence strategic growth. • Opportunity to shape the future of culinary and hospitality education in India. • Strong career growth as ICAS expands into new programs and ventures.

Our Contact Details Base Location

Krishna Vishwa Vidyapeeth (Deemed to be University), Malkapur, Karad (Dist.Satara), Maharashtra, India. PIN - 415539 Ph. (02164) 241555 / 241556 / 241557 / 241558

[email protected] / [email protected]

Work place The Institute of Culinary Arts & Sciences (ICAS), Pyramid Axis,1102,

Krishna Charitable Trust, Baner Road. Behind Croma Showroom, Baner, Pune, Maharashtra – 411045.

E-mail – [email protected] / [email protected]

Ph. – (02164) 241555 / 241556 / 241557 / 241558 Ext. – 553 Mob. 7796531717.