Business Development Manager

Job Description:

Believe. Achieve. Succeed. Together.

Pay: £30,000.00-£100,000.00 per year

Location: Hybrid / Field-Based (UK) Salary: Basic to be agreed/negotiated depending on experience.. Realistic OTE: Year 1, £70,000.00. Year 2 £100,000+ Uncapped Commission Car Allowance & Benefits Package

Lily is one of the UK's fastest-growing providers of Digital Transformation solutions, helping SMEs improve productivity, reduce costs, strengthen security and drive growth through technology. Our ecosystem spans:

• AI & Business Transformation
• Managed IT Services
• Cyber Security
• Microsoft 365 & Modern Workplace
• Unified Communications & Contact Centre
• Connectivity & Networks
• Mobile Solutions
• Cloud & Infrastructure

Our vision is simple: become the trusted Digital Transformation partner for ambitious SMEs across the UK. Lily's strategy focuses on empowering customers through technology whilst creating outstanding career opportunities for our people

Key Responsibilities:

• Generate new business appointments and opportunities and acquire new SME customers across Lily’s Digital Transformation portfolio.
• Attend and maximise qualified appointments generated by the Outbound Sales Executive (OSE) team.
• Build relationships with business owners, directors and senior decision-makers.
• Conduct discovery meetings to identify customer challenges, objectives and opportunities.
• Develop tailored solutions across AI, Managed IT, Cyber Security, Connectivity, Communications, Cloud and Microsoft technologies.
• Create and deliver compelling customer presentations, proposals and business cases.
• Manage opportunities through the full sales cycle from prospecting to close.
• Negotiate commercial agreements and secure profitable new business contracts.
• Build and maintain a healthy sales pipeline to achieve monthly and quarterly targets.
• Generate self-sourced opportunities through networking, referrals, LinkedIn, social selling and proactive prospecting activity.
• Accurately forecast sales opportunities and maintain CRM records.
• Collaborate closely with technical, pre-sales and delivery teams to develop customer solutions.
• Utilise consultative and value-based sales methodologies to position Lily as a trusted Digital Transformation partner.
• Manage high-value opportunities using structured qualification frameworks using SCOTSMAN
• Stay informed on market trends, competitor activity and emerging technologies, particularly AI and business transformation.
• Represent Lily professionally at customer meetings, networking events and industry functions.
• Deliver regular pipeline, activity and forecast updates to sales leadership.
• Contribute to the continuous improvement of sales processes, customer engagement strategies and win rates.
• Achieve and exceed agreed revenue, gross profit and activity targets.
• Develop long-term customer relationships that create future growth opportunities.

Skills & Experience Required

• Proven track record in a managed service provider, B2B sales and new business acquisition.
• Strong prospecting, networking and relationship-building skills.
• Excellent communication, presentation and negotiation abilities.
• Ability to engage confidently with business owners and senior stakeholders.
• Experience managing a sales pipeline and delivering against targets.
• Highly organised with strong commercial awareness.
• Self-motivated, ambitious and results-driven.
• Comfortable working independently while contributing to a wider team objective.
• Experience selling IT, Telecoms, Technology, Cyber Security, Managed Services or Business Solutions is essential.
• Full UK driving licence.

Personal Attributes

• Hunter mentality with a passion for winning new business.
• Resilient and motivated by challenge and achievement.
• Curious and consultative in approach.
• Commercially focused with strong business acumen.
• Professional, credible and customer-centric.
• Coachable and committed to continuous personal development.
• Motivated by earning potential and career progression.
• Positive, energetic and proactive attitude.

Performance Measures

• Customer satisfaction and retention outcomes.
• New business revenue generated.
• Gross profit achievement.
• New customers onboarded.
• Pipeline value and pipeline coverage.
• Customer meetings completed.
• Proposal and quotation activity.
• Conversion rates from appointment to opportunity and opportunity to sale.
• Self-generated opportunity creation.
• CRM accuracy and forecast reliability.
• Customer satisfaction and retention outcomes.

Benefits:

• Leadership with a focus on coaching and individual growth
• Casual dress Fridays
• Company pension
• Cycle to work scheme
• Employee mentoring programme
• Free parking
• Referral programme
• Sick pay
• Uncapped Commission

Work Location: On the road