Area Channel Manager
Indexed description
We have an exciting opportunity for an Area Channel Manager – Distributor Development, supporting a national distribution sales role with preference for candidates based in the Midwest (preferably Wixom/Detroit area; significant travel required).
This role is responsible for identifying, qualifying, and developing new distributor partners by applying a structured, milestone-driven sales process. Success in this position requires the ability to lead professional, business-level conversations, uncover alignment and misalignment early, and advance only those distributor opportunities that represent mutual long-term value.
Primary Objectives
- Expand Mahr’s distributor footprint by consistently converting qualified prospects into committed channel partners.
- Protect sales resources by ensuring only well-aligned distributors progress through the development process.
- Build a predictable, measurable pipeline of distributor opportunities aligned with Mahr’s national growth strategy.
- Develop and execute a disciplined prospecting plan to identify new distributor opportunities aligned with Mahr’s strategic, geographic, and market priorities.
- Initiate professional, peer-level conversations with prospective distributors to establish expectations, process, and next steps early in the engagement.
- Lead structured discovery discussions to understand distributor business drivers, challenges, capabilities, customer access, decision criteria, and commitment level.
- Qualify or disqualify distributor prospects based on objective criteria including strategic fit, growth potential, commercial alignment, and execution capability.
- Maintain control of the distributor development process by setting clear milestones, timelines, and mutual commitments.
- Advance qualified prospects through defined stages of engagement rather than informal or relationship-only selling.
- Coordinate internal resources, including sales leadership, technical teams, and marketing, only after qualification criteria are met.
- Support onboarding and launch planning for new distributors to ensure early alignment on expectations, responsibilities, focus products, and success metrics.
- Maintain accurate pipeline data, activity tracking, and forecasting in CRM systems.
- Provide regular, fact-based updates to Sales Leadership on pipeline health, risks, next steps, and conversion probability.
- Represent Mahr with professionalism, confidence, and commercial credibility at distributor meetings, field visits, and industry events.
- Minimum 5 years of experience in industrial sales, channel sales, distributor development, or business development.
- Proven ability to prospect, qualify, and open new accounts or partners, not just manage existing relationships.
- Experience leading discovery-based sales conversations with decision-makers and business owners.
- Demonstrated comfort disqualifying opportunities that do not meet strategic or commercial criteria.
- Experience working with industrial distributors, channel partners, or technical sales organizations.
- Technical degree required or equivalent military and on-the-job training; 4-year degree in Engineering, Business, Marketing, or related field preferred.
- Experience in metrology, measurement, instrumentation, precision tools, or industrial manufacturing markets preferred.
- Strong planning, organization, and follow-up skills with a process-driven mindset.
- Proficiency with CRM systems, Microsoft Office, and activity-based reporting.
- Willingness and ability to travel extensively.
We want you to succeed. If you are motivated by creating new opportunities, value structured selling, and thrive in a high-tech, performance-driven environment, we invite you to apply.
Mahr Inc. is an Equal Opportunity Employer/Veterans/Disabled.
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