Business Development Manager -TCS Interactive

About Tata Consultancy Services Ltd (TCS)

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) is a digital transformation and technology partner of choice for industry-leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence and customer service.

Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce of 580,000 spread across 55 countries and 202 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long term partnerships with its clients – helping them emerge as perpetually adaptive enterprises. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to Artificial Intelligence today. TCS sponsors 14 of the world’s most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment.

For more information, visit www.tcs.com. Tata Consultancy Services: Building Perpetually Adaptive Enterprises. TCS, a global leader in IT services, consulting, and business solutions, leverages technology for business transformation and helps catalyze change. Learn mor

ABOUT TCS Interactive.

TCS Interactive blends systems, strategy, and storytelling to engineer creativity that helps brands adapt and lead in ever-changing markets. As TCS’ digital services unit and a Experience Tech partner of choice for over 500 global brands, TCS Interactive makes AI and experience technology work for customer experience, merging the transformative force of tech and imagination to shape customer experiences and deliver superior outcomes. TCS Interactive is 15,000 strong unit with 700+ designers and 3000+ growth marketers and 10,000+ creative technologists. It was ranked 13th in Ad Age’s Agency Report in 2025 and won Adobe’s Digital Strategic Partner of the Year Award in 2024. From advanced engineering services to AI-powered decision-making, TCS’ transformative approach powers intelligent operations, seamless experiences, and faster time-to-mark

The Role:

This role is for an experienced business development manager to generate and capture demand for Design, Digital Experience Platform implementation and Data Driven Marketing Services for existing TCS clients. The main KPIs for a TCS Interactive BDM are, Pipeline, Total Contract Value and new customer acquisition.

Desired Competencies

• In close collaboration with the Geography Business Development Head, you will develop strategies to create demand for identified offerings in existing client base.
• You will be a key team member in new customer acquisition pursuit teams and strategic deals.
• Take ownership for the end-to-end sales cycle and bring together the best of TCS to the opportunity.
• Manage a consistent, high-quality deal pipeline to achieve the set sales target.
• Building up a solid understanding of prospective customers, their needs and challenges, ensuring you are well prepared to align our services to our prospect and their needs.
• Maintain a detailed and up-to-date knowledge of industry (partners’, competitors’ and clients’) activities.
• Influencing prospect decision making in a manner which educates the customer and builds up their trust in our expertise.
• Take briefs, pitch new business proposals to C-level executives such as CMOs, CDOs, CIOs and Chief Experience Officers.
• Promote our services and identity in trade and networking events.
• Once customer agree the Statement of Work, you will work collaboratively with our Delivery Team in the on-boarding and hand over of new clients to guarantee a seamless transition.
• Build relationships at the highest level with new contacts and be a trusted partner in the client’s business transformation journey.

Your Profile

• Proven track record of winning high-value design and creative work and/or digital marketing and online transformation for big brands in the UK and Europe.
• 10+ years of strong commercial track record with demonstrable success at securing new business and increasing client revenues.
• Experience and passion for Service Design, Online/Mobile Experience Design, Marketing automation / CRM, Customer experience transformation and how this can solve some of today’s and future biggest challenges for CMO’s, Head of Marketing, Digital etc.
• Agency, consultancy or marketing technology vendor experience in business development and / or client services roles.
• A strong understanding of digital marketing channels and their role in the wider marketing environment.
• Evidence of consistently making good sales decisions, which have resulted in closing fruitful business deals of considerable size.
• Understanding of the sales process and how this works with various Marketing technology partners.
• Problem solving skills; able to think on your feet, challenging the norm and allowing you to give relevant and personalized solutions to customer based on your knowledge and experience during workshops and Hackathons.
• Consultative sales skills, giving open answers and addressing issues head on.
• A proven history of creating and delivering successful presentations.
• Experience in working with cross functional teams in large pursuits.
• An active interest in the marketing and advertising industry.

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Tata Consultancy Services (TCS) is an equal opportunity employer. We truly believe that employing a diverse workforce is pivotal to our success. Please note, recruiting decisions are always based on applicant’s skills, competencies & experience and potential fitment to the available role.