Commercial Growth Manager, Outdoor Advertising

Job Title: Commercial Growth Manager, Outdoor Advertising

Location: Lekki Phase 1, Lagos

Work Model: Hybrid

Compensation: ₦400,000 to ₦450,000 Monthly Gross, based on experience and capability.

About The Role

We are seeking a commercially driven and results oriented Commercial Growth Manager to lead revenue growth, client acquisition, and market expansion within our outdoor advertising business.

This is not a conventional marketing role. We are looking for a business builder who understands how to identify opportunities, win new business, grow strategic accounts, and lead teams to deliver measurable commercial outcomes.

The successful candidate will play a critical role in shaping growth strategy, influencing business decisions, managing key client relationships, and unlocking new revenue streams across our advertising portfolio.

Key Responsibilities

• Drive business growth through strategic client acquisition and expansion of existing accounts.
• Develop and execute commercial strategies that increase market share and revenue performance.
• Lead and mentor the commercial and marketing team to improve execution, accountability, and productivity.
• Build and maintain strong relationships with key decision makers, clients, and strategic partners.
• Lead high value negotiations and successfully close new business opportunities.
• Oversee campaign delivery to ensure client expectations, quality standards, and timelines are consistently achieved.
• Analyse campaign performance and provide clients with meaningful business insights and recommendations.
• Identify emerging market opportunities, high value locations, and new revenue channels within the outdoor advertising ecosystem.
• Work closely with operations teams to ensure commercial promises translate into operational excellence.
• Prepare and present pipeline reports, growth forecasts, and performance updates to management.

Requirements

• Minimum of 4 years progressive experience in business development, media sales, advertising, marketing, or commercial management.
• Demonstrated success in driving revenue growth and managing client portfolios.
• Previous experience leading teams and managing performance.
• Strong negotiation, presentation, and stakeholder management skills.
• Commercially astute with the ability to translate opportunities into measurable business outcomes.
• Ability to thrive in a fast paced and target driven environment.
• Experience within outdoor advertising, media sales, billboards, digital outdoor advertising, advertising agencies, or related sectors will be highly preferred.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.

Ideal Candidate Profile

We are looking for a leader who thinks commercially, acts strategically, and executes relentlessly.

The ideal candidate understands that growth is driven through relationships, market intelligence, negotiation, and disciplined execution. They are comfortable engaging senior decision makers, leading teams, influencing strategy, and taking ownership of revenue performance.