Business Development Manager

Business Development Manager – Hardware & AI Infrastructure

Position Summary

We are seeking a driven and strategic Business Development Manager to spearhead our commercial growth and channel expansion across Malaysia and key Southeast Asian markets. In this role, you will lead end-to-end sales and ecosystem development for our complete hardware lineup—spanning commercial laptops, high-performance gaming laptops, AI Laptops (Copilot+ PCs), and enterprise AI Servers & GPU infrastructure.

You will drive revenue through dual channels: managing direct engagements with Corporate (B2E) and Public Sector (B2G) accounts, while developing and managing top-tier distributors, IT retailers, and system integrators (SIs) to maximize regional market coverage.

Key Responsibilities

1. Channel & Ecosystem Management (Distributors & Retailers)

• Recruit, onboard, and manage key distributors, IT retail chains, and value-added resellers (VARs) across Malaysia and SEA.
• Establish joint go-to-market strategies, channel incentive structures, sell-through targets, and rebate programs to maximize product reach.
• Conduct regular sales enablement, product training, and stock velocity monitoring for distributor and retail sales teams.
• Ensure optimal product availability, shelf presence (online/offline), and campaign execution across key retail partner stores.

2. Direct Sales & Government Relations (B2B / B2G / B2E)

• Drive high-value direct sales opportunities for corporate PC fleets and AI server infrastructure.
• Leverage existing networks to establish relationships within government agencies, statutory bodies, and GLCs.
• Monitor, prepare, and manage government tender submissions (e.g., ePerolehan in Malaysia) and public sector procurement.

3. Regional Travel & Market Expansion

• Travel across Malaysia and SEA (up to 30–40%) to engage key retail partners, distributors, and enterprise decision-makers.
• Represent the company at regional trade shows, product launches, and partner summits.

4. Pipeline & Commercial Execution

• Forecast channel sell-in/sell-through metrics and maintain an accurate direct deal pipeline.
• Collaborate with internal operations and pre-sales engineers to resolve fulfillment, warranty, and technical query bottlenecks.

Key Qualifications & Requirements

• Experience: 4 to 6 years of business development or channel sales experience handling hardware, PC products, or IT infrastructure.
• Channel & Direct Expertise: Proven track record in managing distributor networks, consumer/commercial retail channels, as well as closing direct B2B / B2G deals.
• Network & Tenders: Established contacts with key IT distributors and retailers in Malaysia/SEA, alongside familiarity with government procurement processes.
• Product Aptitude: Good understanding of commercial PC hardware, consumer gaming laptops, AI PC trends (NPUs, Copilot+), and enterprise AI server compute.
• Mobility: Flexible and willing to travel across Malaysia and SEA for partner visits and executive meetings.
• Languages: Professional fluency in English and Bahasa Malaysia is required; proficiency in Mandarin or regional languages is an advantage for channel partner management.
• Attributes: Strong commercial acumen, negotiation skills, relationship-building capability, and target orientation.

Compensation & Performance Scheme

• Base Salary: Competitive monthly base salary aligned with market standards.
• Performance Commission: Structured, tier-capped annual commission/bonus scheme tied to target achievement (Sell-In / Sell-Through & Revenue KPIs).
• Benefits: Travel allowance, medical coverage, and regional exposure.