Sales Development Team Lead - Warrington, United Kingdom based

We are looking for a Sales Development Team Lead to help accelerate AGR's growth across Europe. This is a dual player-coach role, combining hands-on sales development with the leadership of an international SDR team.

Approximately 50% of your time will be focused on managing, coaching and developing a team of five SDRs working across different markets. The remaining 50% will be dedicated to generating qualified pipeline in your own market and leading by example.

This role is well suited to either a high-performing Senior SDR who is ready to take the next step into team leadership, or an experienced SDR Team Lead who enjoys staying close to day-to-day prospecting and pipeline generation.

You will work closely with Marketing, Account Executives and Revenue Operations to improve outreach, qualification, processes and team performance, directly reporting to VP Growth & Marketing.

Team Leadership Responsibilities

• Lead, coach and develop a team of five SDRs across multiple European markets.
• Run regular one-to-ones, coaching sessions, call reviews and performance discussions.
• Support the onboarding and continuous development of new and existing SDRs.
• Track individual and team performance against agreed KPIs and help the team consistently achieve its targets.
• Improve outbound processes, messaging, cadences and playbooks through structured coaching and ongoing testing.
• Build a collaborative, accountable and high-performance team culture.
• Work closely with Marketing, Sales and Revenue Operations to ensure alignment on campaigns, lead quality, qualification and handover.

• Generate qualified pipeline through outbound prospecting in your assigned market.
• Identify and qualify prospective customers through phone, email, LinkedIn and other channels.
• Engage prospects, understand their needs and book high-quality meetings for Account Executives.
• Maintain accurate CRM data, timely follow-up and strong pipeline hygiene in HubSpot.
• Share market insights and prospect feedback with Marketing, Sales and Product teams.
• Continuously test and improve outreach strategies, messaging and conversion rates.

• Experience as a high-performing Senior SDR who is ready to move into a team leadership role, or previous experience as an SDR Team Lead.
• Native-level fluency in at least one of AGR's core market languages: British English, Danish, Swedish, Norwegian or Finnish.
• Experience in B2B SaaS or technology sales.
• Strong coaching and mentoring skills, with a genuine interest in developing people.
• Excellent verbal and written communication skills.
• A data-driven approach and the ability to analyse KPIs, identify performance gaps and take action.
• Strong organisational, prioritisation and time management skills.
• Experience using a CRM platform, preferably HubSpot, and modern sales engagement tools.
• A proactive, resilient and hands-on approach suited to a fast-paced international environment.

• Location: Warrington, United Kingdom
• Hybrid working arrangement.
• International responsibility across multiple European markets.
• Some travel is required, primarily to Denmark, Iceland and the UK.
• Starting date: As soon as possible