AVP, Business Development - Hospice

Our Company

Adoration Health

Overview

Area Vice President of Business Development- Tennessee Region

Tennessee Region Branches: Madison, Kingston Springs, Murfreesboro, Manchester, Harriman, Chattanooga, Cleveland, and Sweet Water

Schedule Information: FT M-F 8AM -5PM

The Area Vice President (AVP) of Business Development is responsible for identifying and pursuing new

business opportunities to drive growth and revenue for assigned area or territory. The AVP is responsible

for leading a team of Community Liaisons and works closely with the RVP of Business Development to

develop and execute business development strategies, including market analysis, competitor research,

and partnership development. The AVP of Business Development also supports the negotiation and

closing of new business deals, manages client relationships, and ensures customer satisfaction. They

play a crucial role in supporting the company's market presence and achieving its financial goals. Strong

analytical, communication, and negotiation skills are essential for success in this role

Responsibilities

• Implements the sales and marketing strategies to grow and expand the Hospice business in

assigned Area

• Directs the implementation of sales strategy through discussions with the area business

development team

• Monitors and maintains data on market area including competitors and marketing strategies and

works with the RVP of Business Development to develop a comprehensive marketing plan

designed to meet budgetary volume projections

• Manages and directs the area business development team in planning in-services, presentations,

and in addressing issues with referral sources

• Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance

companies, and managed care organizations

• Supports and promotes company philosophy to referral sources in the community
• Implements the sales and marketing strategies to grow and expand the Hospice business in

assigned Area

• Directs the implementation of sales strategy through discussions with the area business

development team

• Monitors and maintains data on market area including competitors and marketing strategies and

works with the RVP of Business Development to develop a comprehensive marketing plan

designed to meet budgetary volume projections

• Manages and directs the area business development team in planning in-services, presentations,

and in addressing issues with referral sources

• Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance

companies, and managed care organizations

• Supports and promotes company philosophy to referral sources in the community
• Develops and maintaining comprehensive working knowledge of organization's markets including

but not limited to key referral sources, competitors, governmental agencies, and major payer

groups and applies this knowledge to effective sales planning and positive public relations.

• Monitors current industry and marketplace changes and opportunities for competitive advantage
• Participates and contributes to the annual budgeting process for the Hospice Division for the

respective area of responsibility.

• Holds leaders (business development) and teams accountable for the achievement of monthly,

quarterly, and annual budgets and business / clinical quality goals

• Provides leadership, mentoring, coaching and development to direct reports
• Responsible for reporting on plans and achievement of business, admission and clinical / quality

goals to division leadership.

• Responsible for recruiting, interviewing, hiring, and training of direct reports
• Monitors turnover in the area of responsibility. Ensures proper hiring, training, and development of

newly hired staff. Works closely with support departments to achieve

• Routine collaboration with payer contracting to negotiate the strongest contracts
• Monitor metrics proactively to effect change in a positive direction before month end
• Collaborate with business partners and use appropriate resources to accurately forecast monthly

admissions/growth

• Assigned territory and area of operation can change based on business need

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field
• Ten years experience in hospice and/or home health business development
• Five years experience leading business development professionals
• Proven success in the development and execution of strategic marketing plans
• Excellent presentation and public speaking and sales skills
• Experience in strategic planning and collaboration with executive, sales, product development

and key operational groups

• A deep and broad professional network that aligns to our target client base preferred
• Demonstrated track record in building new book of business, client relationship management, and

evidence of closing and growing accounts preferred

• Strong analytical, communication, and negotiation skills
• Ability to work with remote teams with units in multiple locations
• Relationship building skills

About Our Line Of Business

Adoration Health, an affiliate of BrightSpring Health Services, provides quality and compassionate services in the comfort of home, providing support for patients, families, and caregivers in their time of need. Adoration was formed to fill the need for a loving, community-focused, caring organization. We empower patients to live with dignity, find a sense of fulfillment, and celebrate with their families a life well-lived. Our employees and caregivers are proud to be a part of the Adoration team and the mission of our company. For more information, please visit www.adorationhealth.com . Follow us on Facebook and LinkedIn .