Strategic Account Manager - Automotive
Indexed description
About CRU:
CRU International is a leading provider of business intelligence and consulting services in the metals, mining, and fertilizer industries. With over 50 years of experience, we offer valuable insights and analysis that help our clients make informed decisions in an ever-changing global market.
About the role:
The Strategic Account Manager – Automotive is responsible for driving profitable revenue growth across a portfolio of strategic automotive accounts. This role combines disciplined account management with proactive business development, focusing on retaining and expanding existing client relationships while identifying and converting new opportunities. Success will be measured against clear commercial outcomes, including Gross Revenue Retention, Net Revenue Retention, New Client Revenue, and Annual Recurring Revenue.
Key Responsibilities:
- Deliver annual revenue targets across strategic accounts, with accountability for retention, expansion, and new business growth.
- Develop and execute structured strategic account plans to identify renewal risk, whitespace, and expansion opportunities.
- Apply MEDDPICC rigorously to qualify, progress, and close opportunities.
- Identify, qualify, and pursue new business opportunities within the automotive market and broader ecosystem.
- Build strong relationships with senior stakeholders and support executive-level engagement.
- Position CRU’s services, data, and insights as solutions to client challenges and business needs.
- Maintain accurate pipeline, forecast, and activity data in Salesforce.
- Work closely with Customer Success, Product, and Analysis teams to support client value and growth.
- Stay current on automotive market trends and use market insight to inform account strategy.
Qualifications:
- Bachelor’s degree in Business, Marketing, Economics, or a related field.
- Working knowledge of MEDDPICC or an equivalent qualification methodology.
- Proficiency with CRM and sales tools, including Salesforce.
Skills & Experience:
- 5+ years of enterprise sales, strategic account management, or commercial leadership experience.
- Proven success managing complex accounts and delivering retention and growth outcomes.
- Strong track record of meeting or exceeding revenue targets.
- Experience in new business development and solution-led selling.
- Experience in strategic account planning, including whitespace, renewal risk, and stakeholder mapping.
- Strong commercial acumen, including qualification, forecasting, negotiation, and closing.
- Credibility with senior stakeholders and decision-makers.
- Excellent CRM discipline, including Salesforce hygiene and forecast integrity.
- Strong communication, analytical thinking, and cross-functional collaboration skills.
- Growth mindset, resilience, and a strong focus on client success.
What We Offer:
- Competitive salary and flexible benefits package.
- Opportunities for professional growth and development as part of a global company.
- A collaborative and supportive work environment.
- The chance to work with industry-leading experts and over a diverse range of topics and projects.
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