Sales Manager Northern/Central Morocco

THE COMPANY

Vilmorin-Mikado is an international seed company specialising in vegetable seeds. Through its recognised brands, extensive portfolio and strong technical expertise, the company supports professional growers, distributors and agricultural partners in markets around the world.

Morocco is a strategic development market for Vilmorin-Mikado. The local subsidiary is entering a new phase, with the ambition to strengthen its commercial organisation, further develop relationships with growers and distributors, and unlock the potential of crops and market segments that remain underdeveloped.

To support this ambition, Vilmorin-Mikado is recruiting its future Sales Manager for North/Central Morocco.

THIS ROLE OFFERS...

Reporting directly to the Subsidiary General Manager and joining the local Steering Committee, you will lead the commercial development of Vilmorin and Mikado brands across Central and Northern Morocco.

This is a hands-on sales management position combining team leadership, direct customer engagement and contribution to the subsidiary’s commercial strategy.

Your main responsibilities will include:

• Leading, coaching and developing the local sales team by setting clear priorities, objectives and action plans.
• Spending a significant part of your time in the field, accompanying sales representatives, visiting customers and monitoring market developments.
• Managing and developing selected strategic customers, growers, dealers.
• Increasing sales, market share and margins while maintaining a high level of customer service.
• Identifying new commercial opportunities, particularly within open-field crops and underdeveloped product segments.
• Contributing to the definition and implementation of the subsidiary’s medium-term business plan.
• Preparing sales forecasts and ensuring the reliability of data used within the Sales and Operations Planning process.
• Ensuring consistent use of CRM, forecasting and reporting tools across the team.
• Managing pricing, commercial conditions, customer credit exposure, payment terms and cash collection.
• Working closely with the Product Development Manager, the local management team and crop marketing teams based at headquarters.
• Developing strong internal and external partnerships and representing the company within relevant professional and technical networks.
• Ensuring compliance with company policies, business ethics, local regulations and HSE requirements.
• Recruiting, onboarding, assessing and supporting team members when required.

The position is preferably based in Casablanca and involves regular travel throughout Central and Northern Morocco.

WHAT MAKES THIS OPPORTUNITY STAND OUT

• A key role within a strategically important market for Vilmorin-Mikado.
• A high level of autonomy and the opportunity to actively contribute to the subsidiary’s commercial direction.
• A position combining strategy, field sales, customer development and people management.
• The opportunity to structure and modernise commercial practices within an experienced local team.
• A broad vegetable seed portfolio offering significant development potential.
• A specific challenge to grow open-field crops and explore new distribution models.
• Direct interaction with the General Manager and participation in the subsidiary’s Steering Committee.
• An international working environment with strong technical, development and marketing support.

THE POSITION IS FOR YOU IF...

• You have significant experience in field sales (and commercial team management) within the seed industry.
• You have a good understanding of the Moroccan agricultural market, its customers, distribution networks and commercial practices.
• Experience in vegetable seeds would be highly valuable; candidates from seeds, crop protection or a closely related agricultural sector may also be considered.
• You are comfortable managing your own customer portfolio while coaching and developing a sales team.
• You know how to translate a commercial strategy into clear priorities, measurable objectives and practical action plans.
• You are able to analyse a market, identify new opportunities and propose commercial developments rather than simply execute instructions.
• You are proficient in sales forecasting, reporting, pricing, margin management and CRM tools.
• You can build trusted relationships with growers, distributors, key accounts and internal stakeholders.
• You are convincing, structured and comfortable negotiating and closing commercial agreements.
• You communicate clearly, listen actively and know how to adapt your management style to experienced team members.
• You demonstrate integrity, transparency, reliability and sound business judgement.
• You are curious, well prepared and maintain a strong understanding of market developments.
• You are fluent in Arabic and French and have a good working command of English.
• You are available for frequent travel throughout your territory.