Away From Home Key Account Manager
Indexed description
Role Focus
- 70% Business Development: pipeline management, customer meetings, and portfolio expansion through new customers and vertical selling within existing accounts
- 30% Planning and Account Management: account planning, performance tracking, and cross-functional alignment with Marketing and Chef teams
- Identify sales opportunities within assigned top chains and initiate demand-creation activities
- Develop strategies and action plans to grow Kraft Heinz share of wallet across key accounts
- Accelerate growth by creating demand through menu innovation, ideation, industry trends, and marketing insights
- Maintain close coordination with the Chains Manager, Supply team, and Chef to provide input for product development with R&D
- Build new business pipelines through horizontal selling
- Grow existing customers by expanding SKU penetration through vertical selling
- Develop dynamic market surveys to identify customer profiles, requirements, and product consumption patterns
- Analyze channel sales data to identify market share, growth trends, top customers, and business opportunities
- Work with distributors to ensure strong service and delivery for key accounts served through them
- Create promotional calendars for each chain in partnership with the Chef
- Maintain regular call frequency with potential customers across HORECA channels
- Review weekly sales revenue performance for top chains to track base business and new product sales
- Build relationships with top chain stakeholders, from senior leaders to functional heads
- Maintain accurate sales tools and records, including call record cards, sales pipeline reports, customer information sheets, and market surveys
- Provide accurate and timely reporting on market surveys, trends, and competitive activity in the assigned channel
- Submit coverage plans and weekly and monthly reports on time
- Update CRM pipelines daily
- Lead weekly performance reviews for key account revenues with distributors
- Track weekly pipeline performance, including opportunity value, number of new customers, conversion rate, and status updates
- University degree, preferably in Business Management
- 3-5 years of experience in a Key Account Management role
- Strong sales background with a good understanding of call procedures and solution selling
- Strong analytical skills
- Proficiency in Microsoft Office
- Knowledge of foodservice back-of-house operations
- Fluency in Arabic
- Advanced English proficiency
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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