Route to Market Manager

Key Responsibilities / Tasks:

• Develop and implement the company’s Route to Market strategy across all channels and regions.
• Identify market white spaces and unlock new growth opportunities through channel, geographic, and customer expansion.
• Lead distribution network optimization, including territory design, route optimization, distributor footprint, and service model enhancements.
• Drive channel development strategies to maximize market coverage, availability, and execution excellence.
• Analyze market, customer, and commercial performance to identify opportunities and recommend strategic actions.
• Lead business development initiatives, including new distribution centers, new territories, and emerging channel opportunities.
• Partner with Sales, Trade Marketing, Supply Chain, Finance, and other cross-functional teams to deliver commercial growth initiatives.
• Define and monitor RTM KPIs and governance to continuously improve sales effectiveness and distribution efficiency.

Job Requirements / Qualifications:

• Bachelor of Business Administration.
• Minimum 10 years of experience.
• Advanced Excel and PowerPoint skills.
• Excellent written and verbal communications skills.
• Analytical & Reporting skills