Consumer Business Development Manager — Egypt
Indexed description
About Uplift
Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 59 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.
About Our Client
We are looking for "Consumer Business Development Manager — Egypt" for our global client.
Key Responsibilities:
- Assess the Egyptian consumer market: segments, price points, replacement vs. first-time buyers, regional differences
- Evaluate and recommend the channel mix — traditional dealers, modern trade / MDC chains, e-commerce and online marketplaces, direct-to-consumer — with a clear build sequence and investment need
- Define the consumer product priorities for Egypt together with product management (which lines, which price positions)
- Set the commercial model: pricing structure, margins, and incentive/rebate framework per channel
- Build the business plan: sell-out targets, channel coverage targets, brand and promotion needs, and required team
- Recruit, onboard, and develop partners in the selected channels; negotiate listings with retail/MDC chains where chosen
- Deliver sell-out and market share targets; run regular field visits and channel performance reviews
- Build channel capabilities: sales training, product knowledge, installation quality standards with partners
- Launch products and run promotional campaigns with marketing teams; ensure in-store and online visibility
- Coordinate with after-sales to secure consumer-grade service levels (speed, coverage, spare parts)
- Collect and report market intelligence: pricing, competitor moves, consumer trends
- Build the consumer team as the business scales
Required Qualifications/skills:
- 7+ years in consumer durables/consumer electronics / residential HVAC sales in Egypt, with proven experience in at least two of: dealer networks, modern trade (retail chains), e-commerce,
- Experience building or significantly expanding a consumer channel,
- Strong commercial planning skills: business cases, channel P&L, pricing and rebate design,
- Knows the Egyptian retail landscape and key accounts; competitor experience (consumer AC/appliance brands) is a strong plus,
- Entrepreneurial, comfortable with ambiguity, able to work alone before a team exists
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