Business Development Manager/Area Business Manager - Ajmer

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As we continue to scale new heights in diagnostic healthcare, we invite passionate professionals to join our team.

Role Clarity: Business Development Manager

Reporting To: Zonal Sales Manager

Role Definition

The Business Development Manager is responsible for driving growth by identifying and acquiring new customers within the zone. This role involves prospecting, customer profiling, building relationships, and promoting the organization's brand and services to achieve sales targets and expand the market.

Deliverables

• Market Research and Analysis
• Customer Acquisition and Pipeline Development
• Customer Relationship Management
• Sales Process Management
• Reporting and Performance Analysis

Prospecting and Customer Acquisition:

• Conduct market research in the zone to identify industry trends, competition, potential customers and growth opportunities.
• Prospect potential customers from various channels, including clinicians, Corporate hospitals, SIS, Franchisee partners, and corporate industries. Reach out to a minimum of 200 new prospects each month.
• Implement field level lead generation plan to build a pipeline of qualified leads. Generate at least 25 qualified leads per month.

• Develop and update an MSL of a minimum of 150 potential customers every quarter for conversion, engagement, and building brand visibility
• Regular meeting with identified potential customers to nurture relationships and explore business opportunities. Conduct at least 10 meetings with potential customers every day.

• Createa profiling of potential customers to understand their needs, desires. Identify customer pain points and business challenges through needs assessment.
• Segment the customer based on criteria of A, B, C, and D Customer to prioritize outreach efforts.

• Create and present the elevator pitch, tailored solutions, products and proposals that address customer needs and align with service offerings.
• Collaborate with the Product and Centre of Excellence team to develop and manage scientific content and promotional materials for effective communication with customers. Communicate scientific literature detailing product features, benefits, and advantages to the target audience.
• Handle objections and close deals in collaboration with Zonal Managers to ensure customer conversion.

• Schedule regular follow up visits with existing customers to review their needs, satisfaction levels, and any issues they may have.
• Plan and execute business activities such as RTMs,CMEs, Product-led scientific seminars, and other community engagement based on business needs and objectives. Engage a minimum of 30% of MSL through such activities every quarter.

• Manage the end-to-end sales process from lead generation to contract closure and post-sales follow-up.
• Log all sales activities daily in the LIMS Sales module to track progress, update records, and analyze sales performance metrics.
• Prepare reports and presentations on sales performance, sales funnel status, and market insights every month.

• Generate at least 25 qualified leads per month
• Conduct a minimum of 10 meetings with potential customers daily
• Achieve a 30% conversion rate on presented proposals
• Achieve minimum 75% MSL productivity

• Bachelor’s degree in Life Sciences, Pharmacy, Biotechnology, Business Administration, or a related field; an MBA in Marketing or Healthcare Management will be an added advantage.
• Relevant Experience 1-4 years of experience in Business Development, Sales, or Marketing within the healthcare or related industry, with diagnostic industry experience preferred.
• Proven ability in prospecting, lead generation, and pipeline development, with a track record of achieving sales targets and converting leads into long-term business relationships.
• Experience in engaging with clinicians, hospitals, corporate clients, and franchise partners, demonstrating strong networking and customer relationship management skills.
• Excellent verbal and written communication, presentation, and negotiation skills, with the ability to effectively communicate scientific and diagnostic service offerings.
• Sound understanding of healthcare market trends and competition, along with proficiency in sales reporting and CRM/LIMS systems to track performance and derive actionable insights.