Business Development Manager, Ontario

Job Summary

We are seeking a talented Business Development Manager (BDM) to lead our Partnership and Business Development initiatives in Ontario for Beautifi’s Surgical and Fertility verticals. This individual will be responsible for maintaining relationships with clinics and doctors, while also seeking out new partnerships within the defined geographical area. The successful candidate will ultimately be responsible for the management and growth of Beautifi’s Surgical and Fertility portfolio within Ontario and report to the Director, Key Accounts.

The Company

Beautifi is a Canadian financial technology company that offers Canadians flexible financing solutions for elective medical procedures ranging from plastic surgery to fertility, dental, and medical aesthetics. Beautifi is one of the fastest growing fintech companies in the country and has achieved success through a customer-centric and technology-forward approach.

We do not believe in hidden fees, misleading rates, prepayment penalties, or unexpected charges. Our goal is to make health and beauty more affordable and to give Canadians access to the procedures they want or need, without having to wait. We are looking for people who want to grow with us and be part of Beautifi’s next stage of growth.

Key Responsibilities

Business Development & Territory Growth

• Own and manage Beautifi’s Surgical and Fertility partner portfolio across Ontario.
• Identify, develop, and close new partnership opportunities with surgical clinics, fertility clinics, physicians, clinic operators, and relevant decision makers.
• Build a strong pipeline of prospective partners within the assigned territory.
• Conduct outreach, discovery, meetings, and follow-up with prospective partners.
• Present Beautifi’s financing programs and clearly communicate how Beautifi can support clinic growth, patient access, and procedure conversion.
• Develop territory plans that prioritize the highest-value and highest-potential clinic opportunities.
• Attend conferences, events, tradeshows, and in-market meetings as required to support relationship building and program exposure.
• Maintain a strong understanding of the Ontario surgical and fertility markets, including competitive offerings, clinic needs, and market trends.

Partner Onboarding & Activation

• Lead new partner onboarding from signed agreement through active program usage.
• Work with clinics to understand their goals, procedures, patient journey, decision makers, and current financing workflows.
• Collect required onboarding documentation and coordinate setup with internal teams.
• Deliver demos and training on Beautifi’s tools, workflows, application process, and clinic-facing talk tracks.
• Ensure partners understand how to introduce Beautifi to patients and integrate financing into their clinic workflow.
• Drive new partners toward first lead, first application, and first funded loan.
• Identify onboarding or adoption blockers and escalate internally where required.
• Ensure each new account has clear next steps, follow-up timing, and a documented activation plan.

Account Ownership & Growth

• Own and manage a portfolio of assigned accounts, with accountability for performance, engagement, retention, and growth.
• Manage a territory book with a maximum modeled capacity of approximately 150 accounts.
• Achieve individual and portfolio-level targets, including funded volume, active clinics, account growth, and reactivation.
• Monitor account health through activity levels, lead volume, application volume, conversion, funded volume, engagement, and last meaningful touchpoint.
• Develop account plans for high-value and high-potential Surgical and Fertility partners.
• Proactively identify underperforming, inactive, or at-risk accounts and implement action plans to improve performance.
• Build and maintain strong, long-lasting relationships with clinic partners, serving as the primary commercial point of contact.
• Conduct regular check-ins, business reviews, training refreshers, and account growth discussions with assigned partners.
• Identify opportunities to expand Beautifi’s presence within each account through stronger workflow adoption, staff training, marketing assets, and deeper partner engagement.

Strategic Relationship Management

• Develop trusted relationships with physicians, clinic owners, practice managers, patient care coordinators, and other key stakeholders.
• Support high-value accounts with a consultative approach focused on clinic growth and patient access.
• Identify strategic accounts that may require additional support from the Director, Key Accounts or executive team.
• Support retention and growth of Platinum, Gold, and high-opportunity accounts within the Ontario Surgical and Fertility portfolio.
• Maintain awareness of partner satisfaction, competitive pressure, and account risk.
• Represent Beautifi professionally in all partner interactions, market meetings, and industry events.

Sales Operations & Cross-Functional Collaboration

• Collaborate with Marketing, Customer Experience, Operations, Funding, Underwriting, and Product teams to ensure partner needs are met and aligned with Beautifi’s goals.
• Support rollout of promotional materials, custom assets, training resources, and partner enablement tools.
• Coordinate internally to resolve account issues, adoption barriers, or workflow challenges.
• Communicate partner updates, risks, and opportunities clearly to internal stakeholders.
• Provide feedback from the market to help improve Beautifi’s programs, positioning, tools, and partner resources.
• Support broader team initiatives as requested by the Director, Key Accounts.

Salesforce & Operating Discipline

• Maintain complete and accurate Salesforce records for all assigned prospects and partner accounts.
• Log outreach, meetings, partner activity, onboarding milestones, account notes, follow-up tasks, and next steps in a timely manner.
• Keep account tier, lifecycle stage, activation status, inactive reason, last funded date, and next action date up to date.
• Use Salesforce dashboards and reports to prioritize follow-up and identify accounts requiring action.
• Maintain clean pipeline hygiene across prospective partners, newly onboarded accounts, active accounts, and inactive accounts.
• Ensure leadership has accurate visibility into territory performance, pipeline, account health, and execution.

Insights & Continuous Improvement

• Stay informed on industry trends, clinic needs, patient financing trends, competitive offerings, and changes in the Surgical and Fertility markets.
• Share relevant market insights with the Director, Key Accounts and broader commercial team.
• Identify common objections, adoption barriers, and process gaps that may impact partner performance.
• Contribute to the development of repeatable playbooks for Surgical and Fertility partner acquisition, onboarding, activation, and growth.
• Recommend improvements to training, partner resources, account management processes, and Salesforce workflows.

Qualifications

Technical Knowledge/Experience:

• Bachelor’s Degree is required (Business preferred)
• Minimum 3 years of relevant B2B Sales experience (preference for surgical, medical aesthetics, dental, fertility channels)
• Excellent written and verbal communication skills
• Exceptional interpersonal and presentation skills
• Proficient knowledge MS Office Suite (Word, Excel, Power point, Outlook, Teams)
• Demonstrated analytical acumen for data-driven decision-making
• Willing and able to adapt to advancements in technology and AI integrations
• Experience with Salesforce CRM is an asset
• Valid driver’s licence required

Behavioural:

• Self-motivated and able to operate independently while staying aligned with team goals.
• Commercially minded with strong business acumen.
• Proactive, organized, and disciplined in follow-up.
• Comfortable managing multiple accounts, prospects, and priorities at the same time.
• Strong relationship builder with a professional, consultative approach.
• Coachable and open to feedback.
• Able to adapt quickly in a fast-paced, evolving company.
• Detail-oriented with strong CRM and process discipline.
• Positive, resilient, and comfortable working in a performance-driven environment.

Location

Ideal applicant will be based in Toronto, Ontario. The Beautifi Toronto office is located at Liberty Village.

What we offer

• Base salary and uncapped performance-based bonus plan
• Dental, Vision and Health Benefits – 100% Employer-Paid
• Car allowance and fuel card
• Meals per diem when on the road
• 2-weeks’ vacation | 3-weeks’ vacation after 12 months of employment
• Paid personal/sick days
• Professional development and advancement opportunities for top-performers
• Hybrid workplace split between Toronto office and field