Sales Representative

We are seeking a results-driven and proactive Sales Representative to develop and drive sales across the Swedish market. This role has a strong focus on outbound sales, with primary responsibility for identifying new customers, managing the existing customer portfolio, and driving direct machine sales.

The position requires a high level of activity in the field, close customer interaction, and the ability to build long-term relationships. You will be responsible for the entire sales process - from initial contact to closing.

Key Responsibilities

• Drive proactive outbound sales activities across Sweden
• Identify and develop new customers and business opportunities
• Manage and grow existing customer relationships
• Execute the full sales cycle from prospecting to closing
• Sell machines directly to end customers
• Plan and conduct customer meetings, presentations, and demonstrations
• Understand customer needs and provide appropriate technical solutions
• Build and maintain strong, long-term customer relationships
• Represent the company professionally in the market

• Achievement of sales targets
• Number of new customers acquired
• Growth of the existing customer portfolio
• Level of market activity (customer meetings, leads, proposals)
• Conversion rate from lead to sale

• Experience in outbound sales, preferably within B2B and industrial sectors
• Proven track record of achieving sales results
• Technical background or experience in technical sales is a strong advantage
• Knowledge of the Swedish market is an advantage
• Strong commercial understanding and ability to identify customer needs
• Excellent communication and negotiation skills
• Ability to work independently in a structured manner

• Bachelor’s degree (BSc) in sales, marketing, or a technical field

• Strong drive with a “hunter” mentality
• Results-oriented and target-driven
• Strong relationship-building and collaboration skills
• Structured and systematic in managing customers and leads
• High energy level and enjoys frequent customer interaction