EU Channel Sales Manager-Germany

Key Responsibilities

1. Distributor Identification & Acquisition

●Locate and evaluate automation distributors across Poland, Romania, Hungary, the Czech Republic, Bulgaria, Serbia, Greece, and Turkey.

●Prioritize partners that serve machine builders, panel manufacturers, and system integrators.

●Establish partnerships with fast-growing distributors eager to collaborate with Chinese suppliers.

2. Channel Enablement & Technical Training

●Conduct product introduction sessions and technical training for distributor engineers.

●Support partners in early-stage customer projects, proof-of-concept testing, and demo applications.

●Guide distributors on how to build sustainable technical support capabilities.

3. Business Development & Market Expansion

●Jointly develop sales plans and target lists with distributors to accelerate product adoption.

●Support local marketing activities, including trade shows, customer workshops, and on-site seminars.

●Build strong relationships with key local decision makers and technical influencers.

4. Partner Performance Management

●Perform routine business reviews, follow up on sales pipelines, and ensure KPIs are met.

●Assist partners in large opportunities, pricing decisions, and competitive positioning.

●Provide clear feedback to headquarters regarding local market needs (e.g., special features, translations, certifications, documentation).

5. Other work assigned by supervisors

Professional Requirement

●Bachelor’s degree in automation, mechanical/electrical engineering, or business

●3–5+ years of experience in channel sales within automation, drives, PLC/HMI, robotics, or industrial machinery supply chain

●Experience working in growth markets or developing distributor ecosystems

Language

●Fluent English required

●Additional regional languages preferred

Turkish, Polish, Romanian, Hungarian, Czech, Serbian, etc

Other Requirement

●Ability to travel extensively across Eastern Europe and Turkey

●Strong ability to build new markets from zero and work independently

●Comfortable working in fast-paced, multicultural environments