Associate - Enterprise Business Development

Associate – Enterprise Business Development

Location: Vadodara

Experience: 3–5 years

Employment: Full-time, work from office

Company: Phonon Digital / 22North

About the Role

We are looking for an Associate – Enterprise Business Development to identify target accounts, initiate conversations with decision-makers and convert qualified opportunities into business.

This is a hands-on role requiring structured outbound prospecting, confident customer communication and disciplined follow-through. The role will work closely with product, pre-sales and marketing teams to take opportunities from initial outreach through discovery, demonstration, proposal and commercial closure.

Key Responsibilities

• Identify target enterprises, relevant use cases and key decision-makers across defined industries and geographies.
• Generate leads through LinkedIn Sales Navigator, databases, email outreach, cold calls, industry networks and events.
• Design and execute structured, multi-channel outreach and follow-up sequences.
• Qualify inbound and outbound leads based on customer need, decision-making authority, budget and timelines.
• Conduct initial discovery conversations to understand business requirements and pain points.
• Secure meetings, product presentations and demonstrations with relevant stakeholders.
• Coordinate with product and pre-sales teams to prepare suitable solutions and proposals.
• Manage follow-ups, commercial discussions, negotiations and internal coordination.
• Progress qualified opportunities towards closure.
• Maintain accurate CRM records, opportunity stages, next steps and pipeline forecasts.
• Build long-term relationships with prospects, customers and industry stakeholders.
• Provide market feedback on customer needs, objections, competitor positioning and pricing.

Key Performance Indicators

• Target accounts and decision-makers identified
• Qualified meetings secured
• Sales-qualified opportunities created
• Pipeline value generated
• Opportunity progression and conversion rate
• Revenue and closures achieved
• CRM accuracy and follow-up discipline

Candidate Profile

• 3–5 years of experience in enterprise sales, business development, outbound prospecting or inside sales.
• Demonstrated experience using LinkedIn Sales Navigator, email outreach and cold calling.
• Experience selling technology products, SaaS, enterprise software or digital solutions is preferred.
• Ability to understand complex products and communicate their business value clearly.
• Strong written and verbal communication skills.
• Confidence in speaking with senior business and technology stakeholders.
• Commercially aware, numbers-oriented and comfortable working against targets.
• Strong ownership, persistence and follow-through.
• Comfortable working from our Vadodara office.

What We Value

• We value candidates who are curious about the customer’s business, comfortable initiating conversations and capable of moving beyond activity metrics to create genuine opportunities and revenue.