Founding Account Executive | €75K–90K base + 40k bonus + equity | AI Performance Management Platform

There are not many opportunities where you are the first commercial hire in a country, report straight into the CEO, build the playbook yourself, and end up leading the team that gets built around your numbers.

This is one of them:

• AI-driven performance management and reward platform, deployed company-wide so every employee gets a profile
• 350+ customers and 40-45 people in the Netherlands, proven Dutch engine with 4 AEs and 5 BDRs
• Founded in 2018 by three brothers, funding round closed six weeks ago specifically to fund Germany
• Germany is at roughly 10 customers and a few thousand MRR, so you are building from near zero with a runway behind you
• Groundwork already laid: German-speaking BDR in Utrecht, a partnership manager, three live partnerships and an online lead gen motion producing discovery calls, demos and trials
• Genuine first-in-country role with a clear path to Country Lead and equity from day one
• Target is 10x on the German business before the end of 2028

What is expected...

• Own the full cycle for Germany, from near zero
• Self-generate 60-70% of your pipeline, supported by the BDR, partnerships and inbound
• Close deals of €25K–75K ARR into 250-2,000 FTE companies, cycles of 4-8 months
• Run your own demos and build your own demo environments. No sales engineers, no product specialists, you are the product specialist
• Navigate the full stakeholder map: HR is the entry point but never the budget holder, so you scope early, build the CFO business case, and work through compliance, IT, legal and the works council across 3-6 sessions
• Feed everything back into the German playbook: ICP, messaging, partnerships, hiring plan
• Travel regularly to the Netherlands (Utrecht) and stay overnight. All expenses covered

What you get...

• €75K–90K base plus variable (40k+) and equity from day one
• Direct line to Co-Founder and CEO, with no layers in between
• The German playbook is yours to write, not one you inherit
• Clear path to Country Lead as the numbers come in
• Low hierarchy, fast decisions, and a business that has already proven the motion in its home market

What you bring

• German native, based in NRW
• 2-4 years closing experience in complex B2B sales
• Comparable complexity: multi-stakeholder deals, 4-8 month cycles, €25K–75K ACV
• You build your own pipeline and you are not shy of the phone. Former BDR or full-cycle AE strongly preferred
• Comfortable without an SE: discovery, demo, and a business case a CFO will sign
• Hunter and pioneer. Challenger rather than relationship builder
• Startup savvy: ambiguity, minimum resources, maximum output, you make your own list and find your own way

Nice to have:

HR Tech or adjacent, selling into HR with sign-off elsewhere, an existing German mid-market network, previous first-in-country experience

You've read this far, you might as well apply 🚀