Sales Manager

Sales Manager – Residential Battery Energy Storage (BESS), DACH

WHES• Residential Energy Storage • DACH Region (Germany, Austria, Switzerland)

Location: Home-based within Germany, Austria or Switzerland (Hybrid)

Employment type: Full-time, permanent

Reporting to: [Sales Director / DACH]

Region: Germany, Austria & Switzerland (DACH)

Travel: Approximately 40–50%

About WHES

WHES is a fast-growing provider of residential battery energy storage systems, hybrid inverters, and smart energy solutions for the European market. Our products help homeowners maximize self-consumption, improve energy independence, and manage energy more efficiently through innovative, reliable technology.

As we continue expanding across Europe, we are looking for an experienced Sales Manager to lead our commercial growth in the DACH region by developing strong channel partnerships and accelerating sales of our residential energy storage portfolio.

The Role

As Sales Manager -DACH region, you will be responsible for developing and executing the commercial strategy for WHES’s residential business across Germany, Austria and Switzerland.

Yor primary objective is to generate sustainable revenue growth by identifying new business opportunities. Acquiring distributors and installation partners, expanding existing accounts, and strengthening WHES’s presence in on of Europe’s most important renewable energy markets.

This is a highly commercial, business development-focused role for an ambitious sales professional who enjoys opening new matkets, building long-term customer relationships, and consistently delivering sales results.

Key Responsibilities

Business Development

• Identify, prospect, and acquire new distributors, wholesalers, installers, EPCs, and strategic channel partners across the DACH region.
• Develop and execute a territory growth strategy aligned with company sales objectives.
• Generate new business opportunities through direct prospecting, networking, referrals, industry events, and market intelligence.
• Build and maintain a healthy pipeline of qualified opportunities to achieve sustainable revenue growth.
• Lead the complete sales cycle, from initial contact and qualification through negotiation, contract signing, and account development.
• Secure long-term distribution agreements and strategic partnerships.

Sales & Account Management

• Manage and grow relationships with existing distributors and key customers.
• Develop account plans to increase sales, market penetration, and partner engagement.
• Identify opportunities for upselling and expanding product adoption within existing accounts.
• Conduct regular business reviews with partners to maximize commercial performance.
• Negotiate pricing, commercial terms, annual agreements, and promotional activities.

Market Development

• Increase WHES brand awareness throughout the residential solar and energy storage market.
• Represent WHES at exhibitions, conferences, trade fairs, and customer events across Germany, Austria, and Switzerland.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Provide regular market feedback to Product Management, Marketing, and senior leadership to support future product development and go-to-market strategies.

Sales Planning & Reporting

• Deliver accurate sales forecasts and maintain a healthy sales pipeline.
• Manage customer information and opportunities within the CRM system.
• Prepare monthly sales reports, forecasts, and business updates.
• Consistently achieve or exceed sales targets and KPIs.

Cross-functional Collaboration

• Work closely with Technical Support, Application Engineering, Marketing, Operations, and Customer Service to deliver an outstanding customer experience
• Support partner onboarding, product launches, and commercial training activities.
• Coordinate technical resources for larger or more complex customer opportunities when required.

What You'll Bring

• Minimum 5 years of successful B2B sales or business development experience within residential solar PV, battery energy storage systems (BESS), hybrid inverters, EV charging, or related renewable energy technologies
• Proven track record of consistently achieving or exceeding sales targets.
• Strong experience developing distributor, wholesaler, or installer networks across the DACH region.
• Excellent business development and relationship-building skills.
• Strong commercial acumen with outstanding negotiation and closing abilities.
• Experience managing complex sales cycles and strategic customer accounts
• Good understanding of residential PV systems, battery storage solutions, and the renewable energy market.
• Fluent German and professional English.
• Excellent presentation, communication, and interpersonal skills.
• Self-motivated, entrepreneurial, and comfortable working independently.
• Willingness to travel extensively throughout Germany, Austria, and Switzerland.
• Proficiency in Microsoft Office and CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, or similar).

Nice to Have

• Bachelor's degree in Business, Engineering, Renewable Energy, or a related discipline.
• Existing network of residential solar distributors, wholesalers, installers, or EPC companies within the DACH market.
• Knowledge of German and Austrian residential electrical regulations and certification standards (e.g. VDE, TAB, ÖVE/ÖNORM).
• Experience selling residential batteries, hybrid inverters, EV chargers, or energy management systems.

What Success Looks Like

Within your first 12 months, you will:

• Build a strong pipeline of qualified business opportunities across the DACH region.
• Establish new strategic distributor and installer partnerships.
• Deliver revenue growth in line with agreed sales targets.
• Increase WHES's brand recognition within the residential energy storage market.
• Develop long-term relationships with key channel partners.
• Create a sustainable foundation for continued business growth across Germany, Austria, and Switzerland.

What We Offer

• Competitive base salary with an attractive performance-based bonus and commission scheme.
• Home-based role with flexible working arrangements.
• Company car or car allowance (where applicable).
• Laptop, mobile phone, and all necessary business equipment.
• Opportunities for professional development and career progression within a growing international business.
• The chance to play a key role in expanding an innovative residential energy storage brand across Europe.
• A collaborative, international team passionate about accelerating the clean energy transition.

Join WHES

If you're a driven sales professional with a passion for renewable energy and a proven ability to develop new business and build successful channel partnerships, we'd love to hear from you.

Apply today with your CV and a short cover letter explaining how your experience can help drive WHES's growth across the DACH residential energy storage market.