Sales Representative

Company Description Day-Lee Foods manufactures and distributes Asian-style frozen foods at wholesale to retailers across the United States. The company offers home-style recipes such as authentic potstickers/gyoza, mandarin orange chicken, beef with broccoli, and other chicken and vegetable-based dishes. Products are available in bulk packaging at warehouse retailers and club stores, as well as in smaller units at neighborhood grocery markets. Day-Lee Foods follows strict HACCP (Hazard Analysis and Critical Control Point) guidelines to ensure consistent food safety and quality throughout procurement, handling, and manufacturing processes.

Role Description

The Sales Representative is responsible for generating revenue through the direct sales of company products by regularly engaging customers in person and within the assigned territory. This role is primarily focused on developing new business, maintaining customer relationships, and closing sales through field-based interactions. This position promotes and sells the company’s food products to distributors, retailers, food service operations, restaurants, and other customer accounts within the assigned area. This position is customarily and regularly engaged away from the employer’s place of business.

Key Responsibilities

• Regularly travel within assigned territory to meet with prospective and existing customers at their place of business and other off-site locations.
• Actively develop new business opportunities by identifying, prospecting, and contacting potential customers.
• Present and promote company products to customers through in-person sales meetings and product demonstrations.
• Negotiate and close transactions, ensuring achievement of sales goals and revenue targets.
• Maintain and grow business relations with existing customers through ongoing in-person contact and account management.
• Provide customers with current information on available products, pricing and promotions.
• Strategically manage territory and prioritize accounts based on sales opportunities and growth potential.
• Monitor market conditions, customer needs, and competitive activity to identify new sales opportunities.
• Maintain accurate records of sales activities, customer interactions, and account status.
• Prepare reports on territory performance, sales forecast, customer activity reports, and market updates.
• Collaborate with internal teams as needed to support customer satisfaction and account growth.
• Supports sales operations through order management, accounts receivable follow-up, collection coordination, and assistance with product delivery logistics, including support as needed.
• Perform other duties as assigned in support of sales objectives.

Qualifications

• Bachelor’s degree preferred or equivalent combination of education and sales experience.
• Minimum of 3 years of outside sales experience or business development experience preferred.
• Proven ability to generate sales and build customer relationships.
• Strong interpersonal, negotiation and communication skills
• Ability to work independently and manage a territory effectively.
• Proficiency in Microsoft Office preferred.
• Valid driver’s license and ability to travel regularly.
• Bilingual skills in English/Japanese, English/Korean, or English/Chinese preferred.

Range:$70,000 to $85,000