Business Development Specialist

Company Description Market Disc Media delivers comprehensive B2B marketing and sales acceleration services for businesses and agencies worldwide, with a focus on driving predictable growth. The company builds modern marketing foundations and scales qualified opportunity pipelines for B2B organizations. Market Disc unifies consent-first audience data, an AI-powered TAM Intelligence Engine, and precision-led 1:1 engagement across channels to convert buyer intent into measurable outcomes. Its proprietary Ready-to-Switch Index (RSI) pinpoints high-conversion accounts ready for outreach, while opportunity development teams leverage campaign-specific custom GPTs to conduct technically informed conversations, deepen discovery of buyer needs, and refine pain-point qualification.

Role Description This is a full-time, on-site Business Development Specialist role based in Pune. The specialist will be responsible for identifying and nurturing new business opportunities, generating qualified leads, and supporting the growth of client pipelines through targeted outreach. Day-to-day activities include conducting market and account research, engaging prospects via calls, emails, and digital channels, and setting up discovery meetings or demos for the sales team. The role involves collaborating with marketing and opportunity development teams to align outreach with campaign strategies, documenting interactions in CRM tools, and providing feedback on buyer needs and trends. The specialist will also maintain strong professional communication standards, contribute to continuous improvement of lead-generation processes, and support reporting on performance metrics.

Qualifications

• Excellent Communication abilities, including clear written and verbal communication and professional interaction.
• Lead Generation experience, with the ability to identify, qualify, and nurture B2B opportunities through cold calls and structured outreach.
• Market Research skills to analyze industries, target accounts, and buyer personas for effective engagement strategies.
• Customer Service orientation, demonstrating responsiveness, empathy, and solution-focused support during prospect and prospect's interactions.
• Familiarity with CRM systems and sales engagement tools, and comfort working with data-driven processes.
• Understanding of B2B outbound marketing and sales concepts; experience in SaaS, technology, or B2B services is an advantage.
• Ability to work on-site in Pune, manage multiple priorities, and collaborate effectively in a fast-paced, target-driven environment.