Sales Manager

We are looking for an experienced Sales Manager to develop Sigli/Pinja business in the Polish wood industry. This role is intended for a B2B sales professional who understands how sawmills, timber producers, wood processors and trading companies operate and who already has a strong professional network in Poland. You will represent Sigli, the official distributor and local partner of Pinja technologies, in the Polish market.

Our target customers span the full wood value chain: sawmills, secondary wood-processing companies, timber terminals, wood transport and logistics companies, pallet manufacturers, wooden house manufacturers, timber and lumber traders, and plywood and wood-based panel producers.

Your primary responsibility will be to identify, develop and close new business opportunities for Pinja’s digital solutions for the wood industry including ERP and MRP systems, MES and production management solutions, business management systems, production planning and optimization, real-time production monitoring, warehouse, inventory and logistics management, equipment and maintenance management systems, SCADA integrations with log scanners, scales, sorting lines, drying kilns, wheel loaders, forklifts, integrations with existing ERP, accounting and bookkeeping systems, other services developed by Pinja for the wood industry.

You will work directly with company owners, CEOs, managing directors, production managers, commercial directors and other key decision-makers.

What you will do:

• Build and manage a strong sales pipeline in Poland
• Develop relationships with sawmills, timber companies, wood processors, manufacturers and traders
• Use your existing industry network to create new business opportunities
• Identify customers’ operational, production and commercial challenges
• Lead discovery meetings, customer presentations and commercial negotiations
• Coordinate online demonstrations and technical discussions with Pinja’s experts
• Prepare business cases, commercial proposals and offers
• Manage the complete sales cycle, from first contact to contract signing
• Re-engage inactive leads and move stalled opportunities forward
• Handle objections, complex negotiations and long decision-making processes
• Represent Sigli and Pinja at industry events, conferences, exhibitions and customer meetings
• Provide market intelligence and contribute to Pinja’s growth strategy in Poland

What you bring:

• Strong B2B sales experience within the Polish wood, timber, sawmill or forest-products industry
• An established network of contacts among company owners, executives and industry decision-makers
• Proven ability to sell complex, high-value solutions
• Strong understanding of wood-industry production processes, equipment and terminology
• Experience working with long sales cycles, objections, delayed decisions and unresponsive leads
• Ability to communicate effectively with both commercial and technical stakeholders
• Independent, structured and results-oriented working style
• Strong negotiation, communication and relationship-building skills
• Fluent Polish and professional working English
• A valid driver’s license and the ability to travel as needed using your own vehicle.

What we give:

• The opportunity to build Pinja’s position in the Polish wood industry
• A portfolio of proven digital solutions developed specifically for industrial companies
• Access to experienced product, technical and implementation teams
• A high level of independence and direct influence on market development
• International cooperation with customers and colleagues across Europe
• Competitive compensation with a performance-based component
• Long-term professional growth within an established Nordic technology company

About Pinja and Sigli:

Pinja is a large Finnish technology company with 500 employees. Pinja’s solutions are used by more than 200 wood-industry companies across Europe (Binderholz, UPM and many SMEs). Sigli is Pinja’s official representative, distributor and localisation partner in Poland, Lithuania, Latvia and Romania.

We believe this is the right time to bring proven Scandinavian wood-business management practices to the Polish market. Our goal is to help companies control 3 critical flows: wood, money and data.

We help build the wood business of the 21st century, where the physical factory has a digital twin and owners and managers can monitor production, inventory, costs and profitability in real time, analyze historical performance and make better decisions about the future.

This is not a role for someone who wants to maintain existing accounts.

We already have a manager in Poland who is quite successful. And we want to grow faster. We are looking for a commercially strong industry professional who can open doors, build trust, navigate complex sales processes and turn industry relationships into long-term business.