Sales Specialist

We're a content platform engineering practice.

Since 2020, our team of 25+ – primarily in Poland, working globally – has built the content platforms, products, and websites our clients run on, and handled the migrations that get them there, for enterprises, institutions, and funded teams. We're a Payload Partner and Top Contributor.

We're trusted by the Council of Europe Development Bank (CEB) to reimagine how they communicate the human stories behind their multi-billion euro impact. We collaborate with large corporations like Ingersoll Rand on product design, engineering, and process innovation across global markets. We shape digital platforms for cultural icons like Okolice Ciała – whose books, viral content, and community inspire millions across Poland and beyond.

Startups and scaleups like Framer and Rye (founded by Justin Kan of Twitch) choose us for product design, brand upgrades, and mission-critical product and marketing launches. VC firms like Primary and 201.vc rely on us to bring clarity and craft to their brands and portfolio companies.

Our track record also includes helping shape early product and design foundations at Ramp Network – now one of the most recognisable crypto brands globally – in a multi-year collaboration that spanned their rise from bold beginnings to breakout success.

Inside WAYF, feedback is fast and honest. People are kind, curious, and self-driven. We care deeply about the work – and each other. We operate like a tight-knit studio with the ambition of a global consultancy.

It's a place to grow, do meaningful work, and build what others say can't be done.

About The Role

We get to work with genuinely exciting companies. Now we want to find more of them, and that's where you come in.

You'll own our outbound sales, from the first cold email to the booked call and everything after it. You'll also sit across from clients: running discovery, drawing out what they actually need, and staying their point of contact until our delivery team takes the handoff.

This is a sales role, so it's built to reward results. You'll join while we're growing, which means real room to shape the job and grow with the company. We have the stability of an established business and still move like a startup.

Core tools we use

Slack, Linear, Notion, ClickUp

What You'll Do

• Find companies worth talking to, build prospect lists, and run outreach over email and LinkedIn
• Qualify leads, book discovery calls, and keep every deal moving to its next step
• Run client meetings (discovery, scoping, follow-ups) and stay their main contact until delivery takes over
• Write sales copy that's short and human: cold emails, follow-ups, post-call recaps
• Keep the CRM current and work the pipeline numbers: outreach volume, deal stages, opportunity value, win probability
• Pull the business context out of non-technical clients before we bring in the tech team
• Use our case studies and tune the pitch to each industry
• Run your own days. We care that it works, not how you organise it.

• 2+ years in B2B sales, ideally in tech services, a software or digital agency, or consulting
• Real outbound experience: researching companies, building lists, reaching out, following up, and booking calls
• You can run a process end to end: qualify, take clear notes, keep the CRM honest, move things forward
• You've worked with a pipeline and the basic sales metrics
• You're at ease with non-technical clients and can get the business context before the tech team steps in
• Strong writing for short, clear sales messages: cold emails, LinkedIn, follow-ups, recaps

• Fluent English, written and spoken, for international clients. Polish for the team.
• You've worked remotely somewhere tasks and reporting are transparent
• Consistent and self-organised. There's no micromanagement, we run on trust.
• You communicate openly and can give and take feedback without it getting weird
• You're up for the occasional in-person meeting when it helps the team or a client

• You've sold web development, CMS, e-commerce, migrations, or custom software
• You know how discovery, workshops, briefs, and proposals work in software services
• You've used CRMs, email sequences, and lead-enrichment tools
• You're into AI and automating the dull parts of selling

B2B 10 000 – 12 000 PLN + sales performance bonus based on average company performance (Estimated at 14 000 - 22 000PLN)

Benefits

⛱️ Work fully remotely with full autonomy (no micromanagement)

💻 Work with modern hardware and software (we use MacBooks exclusively, unless you're a real nerd - then Linux is also an option)

💊 Stay on top of your game with generous private healthcare coverage (including dental)

🏃‍♂️ Into sports? Enjoy our Multisport package for access to their wide range of discounts and free passes

🌴 Take time off whenever you need it. 23 paid vacation days per year (pro-rated during your first year) plus paid days off during our annual retreats

🍱 Enjoy a 0.5h paid lunch break every workday

💸 Grow through regular progress check-ins, with salary increases and promotions

👫 Join our annual retreats to hang out with the team

What does our recruitment process look like?

After your CV has grabbed our attention, you can expect:

• Quick intro call to get to know each other.
• In-depth interview – we'll dig into your sales experience, process, and how you'd approach selling WAYF.
• Possibly an additional conversation with one of our founders.
• You get an offer from us and we start working together ASAP!

Check out wayfdigital.com for more info

WAYF is committed to an open, inclusive workplace where everyone belongs. We don't discriminate on the basis of race, ethnicity, colour, nationality, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, neurodivergence, pregnancy or parental status, or marital or family status – or any other characteristic protected by law.

By submitting this application, I agree that my personal data will be collected, processed, and retained by the company solely for the purposes of managing and assessing my candidacy.