Commercial Excellence Manager

Lead the development and execution of commercial activation across Uzbekistan to drive sustainable business growth. The role is responsible for expanding sales channels, strengthening retail execution, improving route-to-market effectiveness, and ensuring successful implementation of commercial initiatives across all regions. A key focus is the development of new-category products through direct sales, owned retail, partner networks, HoReCa, and brand ambassador channels.

Responsibilities:

Commercial Strategy

Develop and execute trade activation strategy to drive sustainable business growth.

Identify growth opportunities, optimize execution, and translate strategy into regional action plans.

Channel Development

Expand direct, retail, partner and alternative sales channels.

Lead activation across company-owned retail, partners and consumer touchpoints.

Build and strengthen strategic partnerships.

Retail & Field Excellence

Ensure best-in-class retail execution, merchandising and operational standards.

Monitor field performance, identify opportunities and drive continuous improvement.

Leadership

Lead, coach and develop the activation team and regional field structure.

Set priorities, manage performance and build organizational capability.

Budget & Performance

Manage activation budget, monitor KPIs and improve return on investment.

Deliver performance reporting and actionable business insights.

Stakeholder Management

Collaborate with cross-functional teams and external partners to ensure consistent execution and compliance.

Experience:

University degree.

5+ years of experience in commercial, trade marketing, sales, retail operations or channel development.

Previous experience leading teams.

Strong FMCG or consumer goods background.

Proven experience managing cross-functional projects, external partners and commercial budgets.

Terms and Conditions:

Opportunity to join a global FMCG leader and work with internationally recognized brands.

Challenging role with a high level of ownership and impact on business growth.

Professional development and career growth within an international company.

Dynamic, collaborative and high-performing work environment.