Sales Marketing Manager

Company: Cinetique Studio

Location: Mumbai

Experience: 3–6 years

Employment Type: Full-time

About the Role

Cinetique Studio is looking for a hands-on Manager to build and manage a consistent outbound business development pipeline.

The role will focus on identifying relevant companies, connecting with decision-makers, initiating business conversations, scheduling qualified meetings, maintaining CRM discipline and ensuring timely follow-ups.

The candidate will primarily target real estate developers, brands and businesses that may require advertising, branding, digital marketing, social media, performance marketing, content production or creative services.

This is currently an individual-contributor role. The selected candidate must personally manage research, outreach, follow-ups, CRM updates and meeting coordination. As the outbound function grows, the candidate may also be expected to guide junior team members.

LinkedIn will be used primarily as a business development and lead-generation platform. This is not a social media management role.

Key Responsibilities

• Identify relevant companies and decision-makers using LinkedIn, LinkedIn Sales Navigator and online research.
• Build targeted prospect lists across real estate, consumer brands, media, retail, education, healthcare and other sectors.
• Send personalised connection requests, outreach messages and follow-ups.
• Manage outbound communication through LinkedIn, email and other approved channels.
• Qualify prospects based on business requirements, decision-making authority, timeline and potential fit.
• Schedule qualified meetings for the business development and leadership teams.
• Maintain accurate CRM records, lead stages, next actions and follow-up dates.
• Ensure no active prospect or opportunity is missed because of delayed follow-up.
• Coordinate the sharing of credentials, case studies, presentations and relevant work samples.
• Support LinkedIn posting and engagement in coordination with the content and design teams.
• Track outreach performance, responses, meetings, briefs and pipeline movement.
• Prepare weekly pipeline and activity reports.

Target Client Categories

• Real estate developers and builders
• Consumer and lifestyle brands
• Media and entertainment companies
• Retail businesses
• Education and healthcare organisations
• Startups and growth-stage companies
• Corporate marketing teams
• Businesses requiring advertising, branding, digital marketing, social media, performance marketing, content production or creative support

Required Skills

• 3–6 years of experience in outbound lead generation, LinkedIn outreach, business development, inside sales or B2B prospecting.
• Strong working knowledge of LinkedIn and LinkedIn Sales Navigator.
• Experience using CRM tools and managing a structured sales pipeline.
• Strong research, communication, follow-up and organisational skills.
• Ability to write personalised and relevant outreach messages.
• Comfortable communicating with founders, marketing heads, sales heads and senior decision-makers.
• Ability to independently manage multiple prospects, conversations and follow-ups.
• Basic understanding of advertising, branding, digital marketing and real estate marketing.

Preferred Experience

• Experience working with an advertising, digital, media, real estate or lead-generation company.
• Experience generating leads for agencies or professional-service businesses.
• Familiarity with email outreach tools and CRM workflows.
• Experience supporting LinkedIn content or leadership profiles.

Performance Indicators

Performance will be measured through:

• Quality of prospects identified
• Meaningful business conversations initiated
• Qualified meetings scheduled
• Briefs and opportunities generated
• CRM accuracy and follow-up discipline
• Movement of prospects through the sales pipeline
• Contribution to new business development

Ideal Candidate

The ideal candidate is organised, persistent, commercially aware and comfortable taking ownership.

• The candidate must be willing to remain hands-on and personally manage outreach, CRM updates and follow-ups. They should be able to build structure, improve the outreach process and gradually help develop the lead-generation function as Cinetique Studio grows.