B2B Sales Specialist

Industrial Sales Inside Sales Specialist

In Office – Salt Lake City

Position Summary

The B2B Sales Specialist is responsible for identifying, engaging, and converting qualified business-to-business prospects within the industrial electrical sector, with a focus on electric motors, generators, and variable frequency drives (VFDs). This role drives outbound sales initiatives, develops a strong sales pipeline, and builds long-term relationships with industrial decision-makers by delivering consultative, solution-oriented sales support.

Key Responsibilities

• Proactively identify, research, and engage qualified B2B prospects within industrial markets, including manufacturing, utilities, oil & gas, mining, water/wastewater, and commercial facilities.
• Execute targeted outbound sales strategies to generate qualified leads for electric motors, generators, and VFD solutions through cold outreach, email campaigns, and strategic follow-up.
• Develop, manage, and advance a structured sales pipeline from initial contact through qualification, proposal, and close.
• Build and maintain strong relationships with plant managers, maintenance managers, engineers, procurement professionals, and other key decision-makers.
• Conduct needs assessments to identify equipment challenges, efficiency opportunities, and replacement or upgrade requirements related to motors, generators, and VFD systems.
• Collaborate with marketing to refine industrial lead generation strategies, improve campaign targeting, and align messaging with market demands.
• Accurately document all sales activities, customer interactions, and opportunity stages within CRM systems to ensure visibility, forecasting accuracy, and timely follow-up.
• Monitor pipeline performance to prevent stalled opportunities and ensure consistent engagement throughout the sales cycle.

Qualifications

• Proven experience in B2B sales, business development, or lead generation within industrial, electrical, or mechanical markets.
• Working knowledge of industrial electrical equipment, including electric motors, generators, and/or variable frequency drives, or the ability to rapidly learn technical product applications.
• Demonstrated success in outbound prospecting and consultative sales.
• Strong communication and relationship-building skills, with the ability to engage technical and non-technical decision-makers.
• Proficiency with CRM platforms and sales enablement tools.
• Highly organized, self-motivated, and results-oriented with strong time management skills.

Preferred Skills & Experience

• Experience selling industrial electrical equipment, MRO solutions, or capital equipment.
• Familiarity with efficiency programs, motor upgrades, VFD applications, and power generation systems.
• Ability to interpret basic technical documentation, specifications, or drawings related to electrical equipment.

Performance Expectations

Success in this role is measured by lead quality, pipeline growth, conversion rates, revenue generation, and the ability to build lasting customer relationships within the industrial electrical marketplace.

EMC is an Affirmative Action/Equal Employment Opportunity employer. Qualified women and minorities are encouraged to apply.

Candidate Attestation

I hereby certify that the information provided in my application, résumé, and any accompanying documents is true, complete, and accurate to the best of my knowledge. I understand that any misrepresentation, falsification, or omission of information may disqualify me from consideration for employment or, if employed, may result in disciplinary action up to and including termination.

I authorize the company to verify the information I have provided and to contact references, previous employers, or educational institutions as necessary.

By submitting my application, I acknowledge that I have read and understand this attestation.