Lifecycle Marketing, Senior Lead

Nourish Lifecycle Marketing, Senior Lead YesterdaySaved Easy Apply In-Office New York, NY, USA Easy Apply Senior level Senior levelArtificial Intelligence • Healthtech • Software • TelehealthLead end-to-end lifecycle marketing strategy and execution for patient journeys, building 0-to-1 programs across email, SMS, push, and product. Design experiments, own data and reporting, run A/B tests, build segmentation and personalization, and partner with Product, Data, Engineering, and Creative to improve retention, LTV, and CAC efficiency.Top Skills: A/B TestingBrazeCustomer.IoEspIterableMar-Tech