Business Development Manager / BDR / SDR

Role Description

We are seeking a proactive and results-oriented Business Development Manager / Business Development Representative (BDR) / Sales Development Representative (SDR) to drive business growth by identifying new opportunities, building strong client relationships, and generating qualified sales pipelines. This role is responsible for expanding market presence, engaging prospective customers, and supporting the sales process from lead generation through opportunity qualification while contributing to long-term commercial success.

The successful candidate will research target markets, identify potential clients, and develop strategic outreach initiatives through various communication channels, including email, phone, social media, networking events, and digital platforms. You will initiate meaningful conversations with prospects, understand their business needs, and position products or services as valuable solutions that address customer challenges.

The role involves prospecting, lead generation, lead qualification, appointment setting, pipeline management, and maintaining accurate customer records within customer relationship management (CRM) systems. You will conduct discovery conversations, assess customer requirements, identify decision-makers, and qualify opportunities before transitioning them through the sales process or managing them to successful closure where appropriate.

You will collaborate closely with sales, marketing, customer success, product, and commercial teams to execute coordinated go-to-market strategies, optimize lead conversion, and enhance customer acquisition efforts. Responsibilities include preparing proposals, supporting product presentations, coordinating follow-up activities, and ensuring a seamless customer journey from initial engagement to long-term relationship development.

The position requires monitoring market trends, competitor activities, customer feedback, and industry developments to identify new business opportunities and improve sales strategies. You will analyze pipeline performance, conversion metrics, and customer engagement data to recommend process improvements and maximize business development effectiveness.

You will maintain consistent communication with prospects and clients, nurture long-term business relationships, and identify opportunities for account expansion, cross-selling, and strategic partnerships. The role also includes participating in business events, webinars, exhibitions, and networking activities to strengthen brand awareness and generate new commercial opportunities.

You will contribute to continuous improvement by refining outreach strategies, optimizing sales processes, leveraging sales automation tools, and adopting best practices that improve productivity and business performance. Maintaining professionalism, customer focus, and a consultative sales approach will be essential in building trust and delivering outstanding customer experiences.

Qualifications

• Strong understanding of business development, sales prospecting, lead generation, and customer acquisition strategies.
• Knowledge of sales methodologies, pipeline management, account development, and relationship management principles.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Ability to identify customer needs and recommend value-driven business solutions.
• Familiarity with CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or similar customer management systems.
• Strong organizational skills with the ability to manage multiple leads, opportunities, and priorities simultaneously.
• Analytical mindset with the ability to evaluate sales performance, conversion metrics, and pipeline health.
• Understanding of market research, competitive analysis, customer segmentation, and business development planning.
• Ability to prepare business proposals, presentations, sales materials, and commercial documentation.
• Strong problem-solving and critical thinking abilities with a customer-centric approach.
• Ability to collaborate effectively with cross-functional teams including marketing, sales, product, and customer success.
• Familiarity with digital communication tools, sales engagement platforms, and virtual meeting technologies.
• Ability to build long-term professional relationships and maintain high levels of customer satisfaction.
• Self-motivated with strong initiative, resilience, adaptability, and a results-oriented mindset.
• Commitment to maintaining accurate sales records, CRM data quality, and reporting standards.
• Passion for continuous learning, market awareness, and improving commercial performance.
• High level of professionalism, integrity, accountability, and commitment to achieving organizational goals.
• Ability to thrive in a dynamic environment while contributing to sustainable business growth and long-term customer success.