Account Executive (Marketplace/Home Services)

Baton — The Trusted Home Service Referral Network

Location: Utah preferred, exceptional remote candidates may be considered

Role Type: Full-Time

Comp: $70K base salary, $120K OTE, uncapped commissions.

Travel: Occasional, about 10-20%

Baton is the trusted referral partner for home service companies nationwide. We help pest control, wildlife removal, lawn care, plumbing, HVAC, and other service providers turn non-qualified or out-of-area callers into revenue — while also receiving exclusive referred leads from vetted partners in our network.

We’ve processed hundreds of thousands of referrals, support companies in all 50 states, and continue to scale rapidly. Our mission is simple: help great service companies serve more customers while monetizing more of their existing demand.

The demand is real, the model works, and we’re ready to grow our sales team with high-performing Account Executives.

We are hiring an Account Executive to help expand Baton’s network by identifying, engaging, and onboarding high-fit home service companies.

This is a high-impact role for a driven sales professional who thrives in a fast-moving startup environment and enjoys building pipelines, running consultative sales conversations, and closing new business.

You will own the full sales cycle—from outbound prospecting and discovery to demo, onboarding, and partner activation—while helping service companies understand how Baton can create meaningful revenue opportunities for their business.

Generate new revenue by identifying, engaging, and closing high-fit home service companies onto the Baton platform while delivering an exceptional buyer experience and consistently exceeding sales targets.

• Close 10–12 new company onboards per month
• Self-generate 8–10 demos per week through outbound efforts
• Maintain 90–110%+ quota attainment consistently
• Achieve 50%+ close rate from qualified demo to onboard
• Maintain an average sales cycle of under 30 days

• Build and maintain a healthy pipeline with 3× quota coverage
• Complete 175+ outbound dials per week
• Send personalized outbound email and LinkedIn outreach daily
• Consistently execute multi-touch prospecting cadences across calls, email, SMS, and follow-up

• Run high-quality discovery calls that uncover:
• Service area and scope gaps
• Current lead sources
• Capacity to receive and send referrals
• Growth goals and buying urgency
• Deliver compelling demos with clear ROI
• Effectively handle objections related to:
• Lead quality
• Cost
• Trust
• Referral consistency
• Maintain 85%+ demo show rate

• Maintain clean, accurate pipeline management in HubSpot
• Keep detailed notes, next steps, and deal stage updates
• Ensure zero stale opportunities without clear follow-up actions
• Use Aircall analytics and call intelligence to improve performance and conversion rates

• Ensure smooth transition from demo to onboarding and training
• Set clear expectations with new partners
• Identify upsell and expansion opportunities
• Improve long-term retention by bringing in strong-fit partners

• 2–5+ years in sales, business development, or account executive roles
• Proven history of meeting or exceeding quota
• Strong outbound prospecting experience, including identifying opportunities, cold calling, and converting to demos
• Comfortable selling over phone and video meetings
• Experience with sales intelligence and ABM platforms
• Experience in B2B sales
• Experience with long-term and multi-stage selling processes and sales motions
• Experience with SaaS, lead generation, marketplaces, or home services is a plus
• Experience in pest control, plumbing, HVAC, or home services is a strong bonus (but not required)

• Hunter mentality with strong drive to win
• Highly competitive and motivated by performance
• Strong closer with excellent follow-through
• Skilled in discovery and consultative selling
• Confident handling objections
• Coachable and committed to continuous improvement
• Resilient under rejection
• Process-oriented and disciplined with systems
• Clear, persuasive communicator
• Operates with urgency and accountability

• You're uncomfortable in a startup environment where things will change day to day
• You're not ready to build new motions and contribute to improved sales processes
• You're don't want to make cold calls or do outbound prospecting

• Profitable, fast-growing business with real traction
• Clear product-market fit across multiple home service verticals
• Direct impact on company revenue
• Small team, big ownership
• Zero bureaucracy—move fast and win
• Strong upside with commission and growth opportunities