Business Development Manager

Business Development Manager

Company: GiftTrees

Website: https://www.gifttrees.com/

Location: Manchester (Hybrid)

Reporting to: Head of Growth

Salary: £30k - £35K + performance incentive

Benefits: Available on request

About GiftTrees

GiftTrees enables hospitality businesses to turn everyday transactions into measurable social and environmental impact. Through seamless integrations and guest-led contributions, we help restaurants, groups, and venues deliver authentic ESG outcomes without operational friction. As we scale across the UK and into international markets, growth is now a board-level priority.

The Role

We are hiring a Growth Manager to scale our direct, data-driven acquisition engine. This role is responsible for generating, qualifying, and converting high-quality leads into active restaurant and hospitality partners. You will operate as a channel owner within the broader growth function, with full accountability for pipeline, conversion, and acquisition efficiency.

Key Responsibilities

Lead Generation & Funnel Ownership

• Scale the end-to-end lead-led funnel: data sourcing, targeting, outreach, qualification, conversion, and onboarding.
• Build and manage high-quality prospect lists using purchased data, hospitality datasets, and CRM insights.
• Define and refine ideal customer profiles (ICPs) across segments (independents, regional groups, multi-site operators).

Outbound & Inbound Execution

• Design and execute outbound strategies across email, phone, LinkedIn, events, and partnerships.
• Work with the marketing team to optimise inbound flow from website, content, and campaigns.
• Test new channels and lead sources with a focus on ROI and scalability.

Data, CRM & Performance

• Maintain accurate CRM structure and pipeline hygiene.

Track and report on:

• Lead source performance
• Lead-to-Deal-Won conversion rates
• Cost per acquisition
• Time to onboard
• Use data to continuously improve targeting, messaging, and funnel efficiency.

Commercial Delivery

• Qualify and progress opportunities through to onboarding, in coordination with operations.
• Focus on quality of partners, long-term value, and retention, not just volume.
• Identify friction points in the journey and feed insights back into growth strategy.

Process & Playbooks

• Document repeatable outreach, qualification, and conversion processes.
• Co-create channel-specific playbooks to support scaling and future hires.

What We’re Looking For

Experience

• 3+ years in growth, demand generation, or B2B sales.
• Direct experience owning a lead-led acquisition channel.
• Desired experiance in hospitality, SaaS, fintech, or platform background preferred.

Skillset

• Data-driven and commercially minded.
• Confident with CRMs, reporting, and funnel optimisation.
• Strong communicator with senior decision-makers.
• Structured, proactive, and execution-focused.

Mindset

• Ownership mentality over your channel’s performance.
• Comfortable experimenting, iterating, and scaling what works.
• Motivated by building a meaningful business with measurable impact.

What Success Looks Like

3–6 months:

• Defined ICPs and segmented lead strategies.
• Predictable, qualified pipeline entering the funnel.
• Improved conversion rates and reduced acquisition cost.

12 months:

• A scalable, documented lead-led growth engine.
• Clear contribution to revenue and ROC growth targets.