Business Development Representative

Reporting into: VP of Sales

Location: UK

AutomatePro helps organisations maximise the value of their ServiceNow investment through automation, testing, governance, and platform management solutions. We enable customers to deliver change faster, reduce risk, improve quality, and operate their ServiceNow environments with confidence.

The Mission

Create meaningful conversations that turn into qualified pipeline.

You are the first impression of AutomatePro. Your role is to engage the right organisations, uncover business challenges, and create opportunities that drive revenue growth. This is a proactive, commercially minded role where you connect customer problems to business outcomes and build momentum throughout the sales journey.

Role Profile

The Business Development Representative (BDR) is responsible for creating qualified pipeline opportunities by executing AutomatePro's sales methodology and go-to-market process.

You will build account plans, identify key stakeholders, map buying committees, and engage target accounts through outbound prospecting, marketing activity, events, partners, and referrals. You will conduct discovery conversations, qualify opportunities using our qualification framework, and coordinate meetings, site visits, and next steps throughout the sales cycle.

Working closely with Account Executives, you will ensure opportunities are well-qualified, accurately documented, and aligned to customer priorities before progressing them through the pipeline.

Your success will be measured by the quality of opportunities created, pipeline generated, and contribution to revenue growth.

Key Responsibilities

Prospecting & Pipeline Generation

• Build account plans and target key stakeholders.
• Generate opportunities through outbound activity, events, referrals, partners, and marketing campaigns.
• Create qualified meetings and pipeline opportunities.
• Develop and execute account-based prospecting plans for target organisations.
• Utilise multiple outreach channels including phone, email, LinkedIn, events, and partner networks.

Discovery & Qualification

• Conduct discovery conversations to understand customer needs and priorities.
• Qualify opportunities using AutomatePro's sales methodology and qualification framework.
• Apply MEDDIC principles to assess opportunity quality and fit.
• Ensure opportunities are ready to be progressed by the Account Executive.

Collaboration

• Work closely with Account Executives, Marketing and Customer Excellence.
• Support campaigns, customer visits, and account-based activities.
• Share customer and market insights.
• Coordinate meetings, customer visits, and event follow-up activities.

CRM & Sales Process

• Maintain accurate CRM and pipeline data.
• Follow AutomatePro's sales process and playbooks.
• Support pipeline reporting and forecasting.
• Ensure all prospect activity and opportunity information is documented effectively.

Measures of Success

• Qualified pipeline generated.
• Number of meetings/opportunities created.
• Conversion of meetings to qualified opportunities.
• CRM and pipeline hygiene.
• Contribution to revenue growth and team objectives.

Required Skills & Experience

• Proven experience in a BDR, or similar B2B sales role, selling to enterprise organisations
• Proven track record of achieving pipeline generation or revenue targets.
• Strong communication and relationship-building skills.
• Experience conducting discovery and qualifying opportunities.
• Familiarity with HubSpot, Sales Navigator, Cognism, or similar sales tools.
• Knowledge of MEDDIC or similar qualification frameworks.
• Experience in SaaS, enterprise software, or the ServiceNow ecosystem.
• Experience working within a structured sales process.

What We Offer

• Competitive salary and commission structure.
• Private medical insurance.
• 22 days annual leave, rising to 25 with service
• Additional Birthday Day off and Wellbeing Day
• Company pension scheme.
• 9-day fortnight.
• Learning and development opportunities.
• Exposure to a high-growth SaaS business operating within the ServiceNow ecosystem.
• Collaborative, ambitious, and supportive team culture.

All offers of employment are subject to satisfactory reference checks and completion of background check.

AutomatePro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.