Business Development Representative, EMEA

About Us:

Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.

At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.

About the Role:

The Business Development Function generates and qualifies sales opportunities through outbound and inbound prospecting. This individual will book meetings, nurture leads, provide product demos and partner with Account Executives to build early-stage pipeline. This is a crucial role within the Commercial org, facilitating growth and scale at speed for the DE Market. This is a fantastic opportunity for someone new to the world of Digital Advertising, specifically Retail Media and eCommerce, and would suit a driven, highly motivated self-starter who is hungry to succeed, achieve and WIN! Training and support will be provided and there is ample opportunity to learn and grow, as well as have considerable positive impact on both the Pacvue EMEA business and its rapid evolution.

Responsibilities:

• Own systematic outbound prospecting across the German market, activating and qualifying target accounts, prioritised by tier
• Follow up on all inbound, campaign and event-sourced leads within defined SLAs, ensuring no qualified demand goes un-worked
• Run first-call discovery (15–30 minutes) to qualify need, fit and timing, handing AEs accepted opportunities rather than raw meetings
• Generate a consistent flow of qualified pipeline to target
• Build and execute multi-touch outreach sequences (email, phone, LinkedIn) tailored to German-market buyers and stakeholder roles (Head of eCommerce, Retail Media Manager, VP Marketing, agencies)
• Maintain clean, accurate records of activity, opportunities and handoffs in Salesforce, and manage the AE handoff process end to end
• Capture objections, competitive intelligence and response data from the German market to sharpen targeting, messaging and positioning
• Hit and report against core performance measures: market coverage, lead quality, accepted pipeline, and speed-to-follow-up
• Partner closely with Marketing and AEs on account targeting, campaign follow-up and feedback loops to continuously improve conversion

• Fluent German and English, both written and verbal. C1 or C2 level at a minimum.
• No prior sales experience required (entry-level)
• Familiarity with software sales concepts or technology market trends
• Strong analytical and problem-solving skills
• Willingness to learn CRM systems and sales tools; any experience with databases or data management a plus
• Ability to work independently on defined assignments
• Relevant studies pertaining to Sales & Marketing a huge benefit