Area Sales Manager Nordic and Baltic countries

JOIN THE TEAM THAT’S POWERING PROGRESS Building cities. Driving commerce. Fueling Progress. For over 100 years, Allison has powered the vehicles and technology that move our world forward.

What powers us? Our employees. From the first person hired by James Allison in 1915 to the thousands across the globe who work for Allison today, we're driving progress everywhere because we employ top talent worldwide. In both the Allison Transmission and Allison Off-Highway Drive and Motion Systems business units, our team strives to Improve the Way the World Works.

Learn more about this role and how you can begin driving your career forward!

About the Role

We are seeking a highly motivated and results-driven Area Sales Manager to drive business growth, expand market share, and strengthen customer relationships within the assigned territory. The successful candidate will develop strategic partnerships with customers, dealers, channel partners, and industry stakeholders while delivering a consultative, value-based sales approach

.This role requires a strong commercial mindset, excellent relationship-building skills, and the ability to identify and capitalize on new business opportunities in a competitive market

Key Responsibilities

• Develop and maintain strong relationships with customers, dealers, channel partners, OEMs, and key industry stakeholders.
• Drive market share growth through proactive business development, customer acquisition, and customer retention activities.
• Identify, qualify, and pursue new sales opportunities within targeted market segments.
• Deliver a consultative and value-focused sales approach by understanding customer needs and presenting tailored solutions.
• Promote the technical, operational, aftermarket, and total cost of ownership benefits of products and services.
• Collaborate closely with internal teams including Marketing, Engineering, Customer Support, and Aftermarket to provide exceptional customer experiences.
• Plan and execute customer engagement initiatives, business development programs, and account growth strategies.
• Build and maintain relationships with key decision-makers, including senior leadership and executive-level stakeholders.
• Conduct product presentations, sales training sessions, and customer education programs as required.
• Represent the company at industry events, trade shows, customer meetings, and professional associations.
• Monitor market trends, competitor activity, and industry developments to identify growth opportunities.
• Utilize CRM and sales management tools to maintain accurate customer records, manage opportunities, forecast sales, and track performance.
• Prepare regular reports and provide updates on business activities, opportunities, and sales performance.

Key Performance Indicators (KPIs)

• Sales Revenue Growth
• Market Share Expansion
• Customer Acquisition and Retention
• Account Management Effectiveness
• Opportunity Pipeline Development
• Channel Partner Engagement
• Customer Satisfaction and Relationship Management
• CRM Compliance and Forecast Accuracy
• Cross-Functional Collaboration
• Training and Development Activities

Qualifications

• Bachelor's Degree with a minimum of 3 years' relevant industry experience, or
• Associate Degree (or equivalent qualification) with a minimum of 5 years' relevant industry experience.
• Demonstrated success in sales, business development, account management, or market expansion.
• Experience working directly with customers, channel partners, distributors, or dealers.
• Ability to effectively present both technical and commercial business solutions.
• Strong negotiation, presentation, communication, and relationship-building skills.

Preferred Experience

• Experience in B2B sales, commercial vehicles, automotive, industrial equipment, manufacturing, components, or related industries.
• Proven track record of achieving sales targets and driving business growth.
• Experience with value-based or consultative selling methodologies.
• Preferred experience working with Salesforce CRM.
• Experience managing multiple customer accounts and complex sales opportunities.

Key Competencies

• Self-motivated and highly driven with a strong sense of ownership.
• Strong business acumen and commercial awareness.
• Excellent analytical and problem-solving skills.
• Ability to identify opportunities and develop strategic sales plans.
• Strong collaboration and teamwork capabilities.
• Customer-focused with a commitment to delivering exceptional service.
• Effective time management and prioritization skills.
• Ability to influence stakeholders and build long-term business relationships.
• Adaptability and resilience in a dynamic business environment.

Scope of Responsibility

• Responsible for driving sales and business development activities within the assigned geographic area.
• Accountable for customer engagement, channel partner development, and market expansion across the territory.
• Develop and execute sales strategies to achieve annual business objectives and growth targets.

Travel Requirements

This position requires regular travel to support customer engagement and business development activities:

• Approximately 2–3 days per week within the assigned territory.
• Approximately 3–4 days per quarter outside the assigned territory for meetings, training, or regional business activities.