Business Development Specialist

Business Development SpecialistPosition Summary

The Business Development Representative (BDR) is responsible for identifying, developing, and closing new business opportunities for PayFWDs. This role is focused on generating new client relationships through prospecting, networking, referrals, and strategic sales activities while representing the company's commitment to exceptional customer service and long-term partnerships.

The ideal candidate is highly motivated, relationship-driven, and comfortable engaging business owners, executives, HR professionals, and financial decision-makers. Success in this role is measured by consistently building a qualified sales pipeline, achieving revenue goals, and delivering an outstanding client experience from initial contact through implementation handoff.

Primary ResponsibilitiesBusiness Development

• Prospect and generate new business opportunities through cold calling, email campaigns, networking events, referrals, social selling, and strategic outreach.
• Build and maintain a healthy pipeline of qualified opportunities.
• Develop relationships with business owners, HR leaders, CFOs, Controllers, and other decision-makers.
• Schedule and conduct discovery meetings to understand prospective client needs.
• Identify pain points and recommend tailored payroll, HR, timekeeping, tax, onboarding, benefits, and workforce management solutions.
• Deliver compelling product demonstrations and presentations.
• Prepare proposals, pricing, and service recommendations.
• Negotiate agreements and close new business opportunities.
• Consistently achieve or exceed monthly, quarterly, and annual sales goals.

Relationship Development

• Establish trusted advisor relationships with prospects throughout the sales cycle.
• Develop referral partnerships with CPAs, insurance brokers, bankers, attorneys, and business consultants.
• Represent PayFWDs at networking events, chamber functions, trade shows, and industry associations.
• Maintain ongoing communication with prospects until a buying decision is reached.

Sales Process Management

• Maintain accurate records of all sales activities within the CRM.
• Manage opportunities through each stage of the sales pipeline.
• Coordinate closely with implementation and operations teams to ensure smooth client transitions.
• Participate in sales meetings, forecasting, and pipeline reviews.
• Stay informed on competitive products, market trends, and payroll industry developments.

Product Knowledge

Develop and maintain expertise in:

• Payroll Processing
• Payroll Tax Services
• Human Resources Solutions
• Time & Attendance
• Applicant Tracking
• Employee Onboarding
• Benefits Administration
• ACA Compliance
• Performance Management
• Learning Management
• Open API Integrations
• Workers' Compensation Programs
• Earned Wage Access
• Retirement & Ancillary Benefit Solutions

Required Qualifications

• Bachelor's degree preferred or equivalent business experience.
• 2+ years of B2B sales experience.
• Demonstrated success meeting or exceeding sales quotas.
• Excellent communication and presentation skills.
• Strong organizational and time management abilities.
• Ability to build rapport with executives and business owners.
• Self-motivated with strong problem-solving skills.
• Proficiency with CRM software and Microsoft Office or Google Workspace.
• Valid driver's license and reliable transportation.

Preferred Qualifications

• Payroll, HR, HRIS, HCM, PEO, SaaS, or financial services sales experience.
• Experience selling to small and mid-sized businesses.
• Existing professional network within the local business community.
• Experience conducting consultative or solution-based sales.

Key Competencies

• Relationship Building
• Prospecting
• Consultative Selling
• Business Development
• Negotiation
• Presentation Skills
• Communication
• Strategic Thinking
• Organization
• Time Management
• Problem Solving
• Accountability
• Adaptability

Performance Expectations

Success in this role includes consistently:

• Meeting or exceeding new revenue and new client acquisition goals.
• Maintaining a healthy, active sales pipeline.
• Completing required prospecting activities each week.
• Delivering timely proposals and follow-up communications.
• Maintaining accurate CRM records and forecasts.
• Building long-term referral relationships.
• Ensuring smooth transitions from sales to implementation.
• Representing PayFWDs professionally in every client interaction.

Physical Requirements

• Ability to travel locally for client meetings, networking events, and presentations.
• Ability to work on a computer for extended periods.
• Occasional lifting of marketing materials or trade show equipment up to 25 pounds.

Why Join PayFWDs?

At PayFWDs, we believe payroll is about people—not just paychecks. Our team is committed to providing a level of service that larger providers simply cannot match. As a Business Development Representative, you'll have the opportunity to sell industry-leading technology backed by a highly experienced implementation and support team that is passionate about helping clients succeed.

Your success will be supported through ongoing training, collaborative leadership, marketing resources, and a culture focused on delivering exceptional client experiences while building lasting relationships.