Senior Sales Representative

Company Description

Zhejiang Sunshine Leisure Products Co., Ltd. is a globally leading manufacturer specialising in outdoor leisure, camping,beach and garden furniture. With a complete global service and production footprint, we partner with retailers and distributors across more than 40 countries to bring well-designed, durable outdoor living products to market.

To deliver truly localised support, we have built a network of dedicated offices worldwide:

· Bentonville, USA Office: Our North America operation center equipped with in-house sales, independent design center and professional marketing team to research local color, fabric and product trends for US mainstream customers.

· Shanghai Office, China: Three core functional divisions:

1. Cross-border e-commerce for our own brand Sunnyfeel via Amazon and diversified offline global channels;

2. Key account service for global big-box retailers including Walmart, Costco to ensure fast order response and project cooperation;

3. Custom design team focusing on large North America and European chain retailers.

· Hangzhou Office, China: Dedicated to domestic and overseas retail expansion of Sunnyfeel branded products.

· Wuyi Headquarters, China: Group’s core center for administration, R&D, procurement and global operation management.

China + Vietnam Dual Production Base

our Wuyi facility covers 200,000 m² with 1,800+ staff and 38 assembly lines (15–20 million pieces annual capacity), while our Vietnam plant optimises lead times, tariffs and supply-chain stability for European buyers — a genuine competitive edge for the retailers you will serve.

Role Description

We are hiring a Europe-based Sales Representative to lead our expansion across the European outdoor & camping furniture markets. You will drive full-cycle sales development, develop new retail & distribution clients, manage existing customer relationships and contribute to our products success in Europe.

Key Responsibilities:

1.Develop targeted sales strategies for the European market to achieve agreed annual targets and steadily expand market coverage.

2.Source new distributors, importers and retail buyers while establishing and maintaining long-term stable client partnerships;

3.Deliver professional product consultation, technical support and after-sales service for all local partners;

4.Collaborate with our global marketing and design teams to roll out region-specific marketing activities and new-product launches that match European camping, garden and outdoor consumption trends.

5.Participate in key European trade shows and industry events (e.g. Spoga+gafa Cologne)

Preferred Candidate Profile

1. Passionate about B2B sales with strong ambition to hit and exceed sales goals;

2. Camping & outdoor furniture industry working experience is our top matching background, candidates with proven sales achievements in this field are highly prioritized;

3. Direct experience with mainstream European retailers is a massive plus and strongly aligned with our ideal profile — e.g. Decathlon, IKEA, Hornbach, Bauhaus, OBI, Tesco, B&Q, Halfords, Argos, Intersport, Bever, Globetrotter or comparable outdoor / DIY / garden chains. Experience across multiple retailers is strongly favoured.

4. An established, mature business network within European outdoor, camping, garden or home-goods retail and distribution channels.

5. Bachelor’s degree or equivalent relevant practical working experience;

6. In-depth understanding of the European retail landscape — buying cycles, category management, compliance and channel-operation logic.

7. Excellent negotiation, communication and client relationship management capabilities;

8. Ready for regular Australia-wide business travel for client visits and industry events.

What We Offer

1. Competitive fixed salary plus attractive performance-based sales bonus & commission;

2. Full comprehensive health insurance package;

3. Learning-oriented corporate culture with systematic training and clear personal development paths;

4. Diverse, inclusive working environment within our fast-growing international team;

5. Abundant long-term career advancement opportunities alongside our ongoing European market expansion.

How to Apply

If you bring outdoor / camping furniture expertise or solid experience working with Europe’s leading retail chains, we’d love to hear from you. Please send your CV and a short cover letter detailing your relevant retail or camping-industry experience to our Sales Director: [email protected].

Let’s shape the future of outdoor living across Europe — and build something lasting together.