Brand Business Manager

Role Summary

The Brand Business Manager is responsible for the overall commercial and operational performance of the assigned brand. The role leads business growth, profitability, customer experience, operational excellence, product development, marketing execution, and expansion initiatives to ensure sustainable business success.

Key ResponsibilitiesBusiness Performance

• Own the overall financial and operational performance of the brand.
• Drive revenue growth and improve profitability.
• Monitor business KPIs and implement corrective actions when required.
• Identify opportunities to increase sales, market share, and business performance.
• Review financial reports and support business planning.

Brand Operations

• Ensure operational excellence across all brand locations.
• Maintain consistency in operational standards, policies, and procedures.
• Monitor productivity, efficiency, and service performance.
• Lead operational improvement initiatives across the brand.

Customer Experience & Brand Standards

• Ensure consistent customer experience across all locations.
• Monitor guest feedback, customer satisfaction, and brand reputation.
• Drive continuous improvement initiatives to enhance customer experience.
• Ensure compliance with brand standards and quality expectations.

Marketing & Brand Development

• Work closely with the Marketing team to develop and execute growth initiatives.
• Support promotional campaigns, seasonal activations, and product launches.
• Monitor campaign performance and recommend business improvements.
• Ensure marketing activities align with overall business objectives.

Product Development

• Identify business opportunities for new products and menu improvements.
• Work with Product Development and Culinary teams to launch new products.
• Monitor product performance and customer acceptance.
• Recommend product enhancements based on market trends and business needs.

Expansion & New Openings

• Support the brand expansion strategy.
• Lead operational readiness for new store openings.
• Coordinate with internal departments during expansion projects.
• Monitor post-opening performance and ensure successful stabilization.

Leadership

• Lead Regional Brand Business Managers.
• Monitor regional performance and provide business direction.
• Develop talent and build a high-performance culture.
• Promote collaboration across all business functions.

Cross-Functional Collaboration

• Work closely with Operations, Marketing, Finance, HR, Supply Chain, Product Development, Procurement, Quality, and Projects.
• Ensure alignment between departments to achieve business objectives.
• Support strategic initiatives and company-wide projects.

Reporting Line

Reports To

Growth & Operations Department Manager

Direct Reports

• Regional Brand Business Managers