Sales Executive

Job Title:

Sales Executive

Job Purpose

:To drive the growth and market penetration of the company’s private label automotive spare parts across assigned territories or channels. Responsible for increasing sales, expanding distribution, acquiring new customers, managing existing accounts, and ensuring brand performance aligned with organization objectives

.
Key Responsibilitie

s:Sales & Market Expansi

• onSell and promote private label spare parts (e.g., batteries, filters, brake pads, lubricants, shock absorbers, etc.) to resellers, workshops, fleet and distributor
• s.Develop and execute sales strategies to achieve monthly and quarterly sales target
• s.Track and analyze sales trends and recommend product mix, pricing, and promotional strategie

s.
Customer Acquisition & Retenti

• on:Identify new opportunities in the market and sign up new resellers, retail shops, fleet and garag
• es.Collaborate with key customers to increase brand visibility and loyal
• ty.Provide product training, support, and walk-through presentations to key customer accoun

ts.
Brand & Product Position

• ing:Ensure consistent brand positioning and compliance with the company’s marketing guideli
• nes.Promote new product launches, campaigns, bundle offers, seasonal promotions,
• etc.Collect customer feedback to improve product features, packaging, or brand

ing.
Sales Operations Sup

• port:Coordinate with marketing, logistics, and supply chain teams for timely product availabi
• lity.Monitor and report on competitor activity, pricing, promotions, and customer feed
• back.Participate in trade shows, exhibitions, and market visits to promote private label aware
• ness.Follow up on customer collections to ensure timely payment and maintain healthy cash

flow.Reporting & Data Manage

• ment:Maintain accurate sales pipelines, forecasts, and customer data using CRM or designated t
• ools.Submit required daily, weekly, and monthly reporting on time as per company proto

cols.
Qualifications & S

• kills:Bachelor’s Degree in Business, Marketing, Automotive Engineering, or a related
• field.3+ years of experience in sales of automotive spare parts (private label/FMCG background prefe
• rred).Strong commercial understanding of market dynamics, customer segments, and pricing m
• odels.Advanced communication, presentation, and negotiation s
• kills.Proficiency in using CRM platforms and MS O
• ffice.Valid driving license with own vehicle (prefe

rred).
Key Compet

• encies:Entrepreneurial mindset with a drive for achi
• evementRelationship builder with strong custome
• r focusStrategic thinking and planning
• skillsProblem solver with a proactive a
• ttitudeExcellent time and territory man

agement
KPIs (Key Performance Indi

• cators):Sales Target Achievement by SKU an
• d RegionGrowth of Private Label Mark
• et ShareNew Customer Acquisit
• ion RateBrand Visibility and Complian
• ce ScoreQuarterly Retention & Repeat Purch
• ase RateCollection Efficiency (% of amount collected vs. amo