Business Development Representative

Job Title: Business Development Representative (BDR)

Job Description

We are seeking a highly motivated Business Development Representative (BDR) to join our growing team in Southern California. Reporting to the Marketing Director, the BDR will play a critical role in bridging marketing and sales efforts by qualifying leads, generating new opportunities through outreach, and supporting event marketing campaigns to drive revenue growth. This is an entry-level role for individuals eager to kickstart a career in business development, sales, or marketing. This position is located in Orange County, California, to support sales teams across California and the western US.

About Silentia

Silentia is a Swedish family-owned company founded in 1989 with the US headquarters in King of Prussia, PA. We design and manufacture an innovative privacy screen system that replaces hospital privacy curtains, cubicle curtains, and shower curtains to enhance privacy, hygiene, and efficiency in patient care. The Silentia screen system is modular and configurable to fit virtually any healthcare environment. With more than 4,000 solutions and used in more than 50 countries around the world, the Silentia screen system is well-proven to fight against cross-infection in hospital environments.

Key Responsibilities

Lead Qualification & Nurturing:

• Qualify leads to determine their fit as sales opportunities.
• Nurture leads through follow-ups, providing additional information, and identifying key decision-makers.

Outbound Prospecting:

• Collaborate with the marketing and sales teams to develop and execute outbound campaigns, including cold outreach via email, phone, and LinkedIn.
• Follow up on leads generated through marketing activities (e.g., trade shows, meetings, webinars, digital engagement, etc.).
• Opportunity to participate in Trade Shows and local Chapter Meetings

Collaboration with Sales & Marketing Teams:

• Work closely with sales to ensure qualified leads are handed off effectively.
• Provide feedback to the marketing & sales team about lead quality, campaign performance, and prospect responses.
• Contribute insights to improve targeting, messaging, and campaign strategies.

Market Research & Insights:

• Research target industries, accounts, and personas to support marketing and sales strategies.
• Stay informed about market trends and competitors to identify opportunities for outreach and campaigns.

Performance Metrics:

• Meet or exceed KPIs related to lead qualification, outreach, and sales-qualified opportunities (SQOs).
• Maintain accurate and up-to-date records of all prospect interactions in the CRM.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field (preferred but not required).
• 0-2 years of experience in sales, marketing, or a related field (internship experience may be considered).
• Strong communication and interpersonal skills.
• Familiarity with CRM tools (e.g., Salesforce, HubSpot) and marketing platforms (e.g., Marketo, Pardot) is a plus.
• Ability to thrive in a collaborative, fast-paced environment.
• Highly organized, self-motivated, and results-oriented.

What We Offer:

• Competitive base salary and performance-based bonuses.
• Mentorship and training programs for career development in marketing and sales.
• A collaborative team environment with exposure to both marketing and sales operations.
• Comprehensive health, dental, and vision insurance.
• Generous PTO and holiday schedule.
• Option to participate in 401k plan.