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SinaLite Linkedin · Posted 11d ago

Business Development Manager

Ohio, United States

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Indexed description

Business Development Manager

Location: Great Lakes Region of USA

Compensation: 110k OTE (Flexible as this is our first US based role)


About the Role

We are looking for a Business Development Manager to drive new customer acquisition and build our presence within the CPG market.


This is a high-impact, new business role focused on identifying, engaging, and winning new CPG brands. You will be responsible for building your own pipeline, closing new accounts, and helping expand our footprint in a rapidly growing market.


Key Responsibilities

  • Identify, target, and acquire new CPG customers across North America, prioritizing opportunities in Great Lakes Region of USA.
  • Conduct cold outreach via phone, email, LinkedIn, and other channels to generate new sales opportunities.
  • Build and manage a pipeline of qualified CPG prospects.
  • Schedule and attend in-person meetings and facility visits with prospects across Great Lakes Region of USA.
  • Present our packaging capabilities and develop custom packaging solutions based on customer needs.
  • Prepare proposals and negotiate pricing, contracts, and commercial terms to close new business.
  • Work closely with internal teams (estimating, production, and customer service) to ensure accurate quoting and smooth onboarding of new clients.
  • Maintain accurate records of activities, opportunities, and pipeline in CRM systems.
  • Represent us at industry trade shows, events, and networking events; and conduct pre-show prospect outreach and post-show follow-ups to convert leads and opportunities into new business.
  • Achieve or exceed monthly and annual new revenue targets.


Qualifications & Experience

  • 3+ years of business development or new business sales experience in a B2B environment.
  • Strong preference for candidates with:
  • Experience selling to CPG brands, or
  • Direct experience working within the CPG industry.
  • Demonstrated ability to prospect, negotiate, and close new business.
  • Experience selling manufacturing, packaging, printing, or supply chain services is an asset.
  • Excellent communication, negotiation, and relationship-building skills.
  • Highly self-motivated with a strong hunter mentality and ability to work independently.


Requirements

  • Based in the Great Lakes Region of USA.
  • Valid driver’s license and ability to travel and cover territory within great lakes region.
  • Access to a reliable vehicle for local client visits and prospect meetings.
  • Ability to travel locally within Great Lakes Region of USA, with occasional travel across North America as needed.


Key Traits for Success

  • Entrepreneurial and results-driven mindset.
  • Comfortable with high-volume prospecting and cold outreach.
  • Strong consultative selling and problem-solving abilities.
  • Ability to build trust with procurement, operations, and marketing teams within CPG companies.


What You Receive

  • Competitive base salary + uncapped commission with clear upside tied directly to new business wins
  • 60k - 80k base + 30k on target commissions
  • High-impact role with real ownership. Build your own book of business and shape your territory
  • Strong internal support from to help you close and deliver
  • Exposure to high-growth CPG brands and the opportunity to work on packaging that goes directly to market
  • Fast-growing company environment with new equipment, expanded capacity, and significant investment in growth
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