VAO Business Development & Marketing Analyst ( SaaS- B2B) Medellin
Indexed description
VAO is a fast-growing AI platform that automates document processing and data-extraction workflows for enterprise teams. Whether it's order entry, or customs-clearance documentation, VAO streamlines the most document-heavy business processes, eliminating manual work and minimizing errors.
Global customers in more than 60 countries have processed millions of documents on the VAO platform, across multiple languages and formats, with ease. Headquartered in San Francisco with offices in North America, Colombia, and India, VAO is one of the fastest-growing companies in the document-automation space. We foster an inclusive culture where everyone's opinion matters, and your voice is heard.
The RoleThis is a hybrid role at the intersection of business development and marketing, but make no mistake, commercial growth is the heart of it. You'll own the front line of our sales motion: prospecting new accounts, running outbound campaigns, picking up the phone, and nurturing leads through the funnel until they're ready to close. On top of that, you'll use marketing as a growth lever, creating content and campaigns that generate demand and feed your own pipeline.
If you're entrepreneurial, comfortable talking to strangers, and thrive in a fast-paced environment where no two days look the same, this role is for you.
What You'll DoBusiness Development & Sales (your core focus)- Prospect and build a pipeline. Identify and research target accounts, then reach out through outbound email campaigns, LinkedIn, and cold calls. You're not afraid to pick up the phone and start a conversation.
- Own the top and middle of the funnel. Qualify leads, book discovery calls and demos, and nurture prospects through every stage—working alongside Account Executives to move deals toward close.
- Build and enrich lead lists using tools like Apollo.io and LinkedIn Sales Navigator.
- Represent VAO at conferences and trade shows, primarily across the U.S. (occasionally Europe). Connect with industry leaders, present VAO's AI-driven approach, capture in-person leads, and build relationships with prospective clients and partners.
- Manage your pipeline in the CRM, track activity, and report on conversion metrics.
- Write blog posts, case studies, social copy, email campaigns, and sales collateral for manufacturing, wholesale, logistics, and trade-compliance audiences.
- Grow and engage VAO's LinkedIn and other social channels.
- Plan and run outbound and organic campaigns (email, LinkedIn, SEO/AEO) that drive qualified leads and demo requests.
- Track engagement and lead-gen KPIs and turn the data into practical next steps.
- Partner with Sales, Product, and Customer Success to align messaging, support launches, and share market and prospect feedback.
- 3–5 years in business development, SDR/BDR, or B2B sales (SaaS or AI experience is a strong plus).
- An entrepreneurial mindset, a self-starter who takes initiative, wears multiple hats, and moves with urgency. Startup experience is a big plus.
- Comfortable on the phone and in person. You genuinely enjoy talking to strangers, cold outreach doesn't scare you, and you can carry a value proposition into a booked meeting.
- Hands-on with prospecting tools (Apollo.io, LinkedIn Sales Navigator) and CRM systems (HubSpot, Salesforce).
- Marketing skills are a major plus, copywriting, content creation, campaign execution, and a feel for what makes people click and reply.
- A strong writer and storyteller who is data-driven and a true "doer," taking ideas from concept to completion.
- Fluent English required (the role works in English); Spanish is a plus.
- A valid U.S. visa (B1/B2) is a strong plus, since the role includes travel to U.S. conferences.
- Lead the charge in the B2B AI space with Intelligent Document Processing.
- A lean, collaborative team where your work directly fuels growth.
- Competitive salary, flexible remote work, and meaningful upside.
- Company-paid trips to the U.S. (and occasionally Europe) for conferences.
- A hybrid role with exposure to both commercial and marketing operations—accelerating your career fast.
- Remote-first, based in Medellín, with the team meeting on-site at least twice per month.
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