Business Development Power Equipment

What Makes a Honda, Is Who Makes a Honda

Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

Job Purpose

The purpose of Product Specialist II is to support Honda wholesale distributors in driving retail sales of commercial turf equipment—high‑capital‑cost products that require a relationship‑focused, consultative approach with end users. Equip distributors with the insights and support needed to build trust and close short/long‑term sales opportunities, this role will support growing market share and accelerating end-market sales through on-site product demonstrations, competitive analysis, and in-depth product knowledge

Key Accountabilities

• Facilitate & support distributor partners in prospecting, on-site product demonstrations, and retail sales. Effectively communicate activity of successes/challenges to management
• Manage sales pipeline stages to identify current and future multi‑unit sales opportunities, leveraging accurate and timely CRM management data to ensure visibility and effective follow‑up
• Monitor U.S. market conditions by region, identify sales obstacles and opportunities. Develop, execute, and track countermeasure plans. Actively participate in relevant trade organizations, and build relationships with core target customers
• Create and execute annual development plans that strengthen performance within the role while building capabilities that support readiness for future opportunities.
• Develop regular reporting cadence with key stakeholders

Qualifications, Experience, And Skills

• BA degree or equivalent industry experience
• Proficient in all MS Office applications, SAP, and Sales Force
• 5-7 Years of B2B sales success, preferably within commercial landscape or power equipment industries
• Demonstrated experience navigating state and federal government procurement standards and leveraging this expertise to support and facilitate retail sales processes
• Experience in turf management sales, including product knowledge and customer engagement within the turf industry
• Strong collaboration and relationship‑building skills, with the ability to understand and adapt to the needs of diverse audiences
• Exceptional negotiation and relationship‑building skills, grounded in understanding the audience and tailoring approaches to achieve desired results.

Job Dimensions

Decisions Expected

Describe 2 – 3 typical decisions that this job is expected to make and/or influence.

• Resolve escalated or complex customer issues
• Recommend and implement service enhancements
• Mentor or guide lower - level representatives

Working Conditions

• Must be able to sit and work in computer programs and applications for extended periods of time.
• Professional work environment with exposure to highly confidential information and business strategies.
• High level of travel may be required based on market opportunities.

What differentiates Honda and make us an employer of choice?

Total Rewards

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Paid Overtime
• Regional Bonus (when applicable)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)

Career Growth

• Advancement Opportunities
• Career Mobility
• Education Reimbursement for Continued Learning
• Training and Development programs

Additional Offerings

• Tuition Assistance & Student Loan Repayment
• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.