Demand Generation Specialist ( SEA & India)

About Job

At Kula, we are seeking a proactive and experienced Business Development Executive/Demand Generation Specialist to join our team. This role is pivotal in expanding our presence in the APAC market, powered by your expertise in business development and demand generation strategies.

With 4 to 5 years of tech SaaS selling experience, you will work closely with cross-functional teams to implement growth strategies and leverage GTM tools effectively. The role requires a commitment to frequent travel, ensuring our strategies align with market dynamics and customer needs.

Skills & Qualification

• Proficiency in business development strategies to drive company growth
• Strong hands-on experience with GTM tools such as Apollo , Sales navigator, Zoominfo Clay and HubSpot for efficient market penetration
• Excellent communication skills to collaborate with SEA-based clients and internal teams
• Analytical mindset to assess market trends and customer needs
• Ability to adapt to changing market conditions and adjust strategies accordingly
• Strong organizational skills to manage multiple projects and deadlines
• Commitment to continuous learning and staying updated with industry developments

Responsibilities

• Develop and implement effective demand generation strategies to expand Kula's presence in the APAC market
• Collaborate with sales and marketing teams to align on goals and ensure cohesive strategies
• Leverage tools like Apollo , Sales navigator, HubSpot to identify and engage potential clients effectively
• Conduct market research to understand client needs and tailor solutions accordingly
• Travel frequently to build and maintain strong client relationships and gather market insights
• Monitor and analyze campaign performance to optimize strategies and achieve targets
• Provide leadership and guidance to junior team members, fostering a collaborative and results-driven environment

What You’ll Do

• You have a demonstrated ability to win highly competitive opportunities by identifying pain and business impacts and connecting those to strategic initiatives of the leadership team
• Source your own pipeline through outbound prospecting, referrals, and ecosystem plays
• Qualify inbound interest and shape buying journeys with stakeholders across Talent, HR, and Leadership
• Run high-quality discovery, product demos, and deal orchestration with a focus on multi-threading
• Work closely with marketing and product to refine messaging, GTM tactics, and customer feedback loops
• Build and scale a repeatable, insights-led sales process in a market that’s just beginning to modernize

You Might Be a Great Fit If

• You’ve consistently exceeded $350K+ annual quotas in B2B SaaS, in a new business-heavy role
• You’ve closed multiple $10K–$20K+ ARR SaaS deals in a fast and efficient way with a sales cycle of 30 days or less
• You’re a clear communicator who can distill complex value into simple, compelling narratives
• You thrive on operational excellence, updating pipelines, writing follow-ups, and forecasting with rigor
• You’re curious and product-savvy, you enjoy demoing and helping prospects see “aha!” moments
• You understand the buyer psyche, how decisions are made, and how to build trust with founders, talent leaders, and recruiters.
• You’re analytical and coachable, you learn from every deal, and you aren’t afraid to ask for help.

You May Not Be a Fit If

• You avoid outbound or aren’t comfortable being a full-stack seller
• You prefer chasing small logos over crafting strategic, multi-threaded deals
• You need a well-oiled GTM machine. This is a player-led, not process-led, stage.

Bonus Points If

• You’ve sold into Talent or HR personas before
• You’ve worked in early-stage, fast-growing SaaS companies based out of SEA
• You have a strong network of founders, recruiters, and Talent leaders.

Our Interview Process

We keep our process transparent, fast, and thoughtful. Here’s what to expect:

Initial Call – Intro chat with our Head of Sales

Sales Deep Dive – Talk pipeline, wins, and how you approach deals

Marketing Sales - Collaboration

Role play Exercise – Walk us through how you'd approach a target account

Final Round – Meet other team members, references, and culture alignment