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Sturlite India Linkedin · Posted 1mo ago

Business Development Manager - Solar

India

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Job Description

Business Development Manager (C&I Solar EPC)

Position: Business Development Manager

C&I Solar EPC

Location(s): Chennai

Reporting To: Head

Sales / CEO

Experience Required: 5 to 10 years in Solar EPC / Renewable Energy / Industrial Solutions Sales

Role Overview

We are seeking a highly driven Business Development Manager with proven experience in the Commercial & Industrial (C&I) solar sector. The role involves end-to-end responsibility for identifying opportunities, engaging industrial clients, and closing solar EPC projects (both CAPEX & OPEX models). The candidate should have strong connections in industrial clusters and a track record of winning projects with manufacturing and commercial customers.

Key Responsibilities

Market Development & Lead Generation:

  • Identify and develop C&I solar opportunities in assigned region (industrial belts).
  • Build and manage a strong sales pipeline through direct engagement, consultants, and channel partners. o Conduct site visits, load assessments, and feasibility discussions with prospects.

Client Engagement & Sales Closure

  • Present solar EPC / RESCO value propositions to CFOs, plant heads, facility managers, and promoters.
  • Structure techno-commercial proposals in coordination with pre-sales & design team.
  • Negotiate and close orders in line with revenue and margin targets.

Industry Networking & Partnerships

  • Leverage existing relationships in automotive, pharma, textiles, engineering, warehousing, FMCG, food processing, and commercial real estate.
  • Represent the company at trade fairs, industry events, and sustainability forums.
  • Build local consultant and influencer network to drive referrals.

Sales Operations & Reporting

  • Maintain accurate pipeline & customer data on CRM.
  • Provide competitor intelligence and market insights to management.
  • Achieve assigned annual revenue targets (15 to 25 Cr order booking expected per BDM).

Education

Candidate Profile:

Graduate in Engineering / Science / Commerce; MBA preferred.

Experience

5 to 10 years in Solar EPC, Renewable Energy, or Industrial Solutions Sales.

Track Record

  • Proven experience in closing MW-scale rooftop/ground-mounted solar projects.
  • Familiarity with CAPEX/OPEX/RESCO models and customer IRR calculations.
  • Existing network in industrial belts (auto, pharma, textile, warehousing, etc.).

Skills

  • Strong negotiation, presentation, and relationship management skills.
  • Ability to work independently with minimal supervision.
  • Commercial acumen, understanding of PPA structures, regulatory framework (net metering, open access). Compensation

Fixed Salary: Commensurate with Industry Standards; depending on experience & network)

Variable Incentive: % linked to order booking

Other Benefits: Travel allowance, performance accelerators, growth path to Regional Sales Head.

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