Sales Development Representative

Our client is an international technology company specialising in B2B SaaS, marketing technology and digital customer engagement solutions. Through a portfolio covering marketing automation, customer engagement, SEO and digital communications, the company helps marketing and commercial teams improve customer acquisition, engagement and sustainable business growth.

As part of its expansion across Germany, Austria and Switzerland, the company is strengthening its regional sales organisation and is looking for a Sales Development Representative to support its outbound activities in the DACH market.

The Sales Development Representative will identify and approach potential B2B customers, understand their business challenges, qualify their interest and generate qualified meetings for the Account Executive team.

The role involves prospecting through cold calling, LinkedIn, social selling, email and other relevant channels, working with qualified prospect lists, maintaining accurate information in HubSpot or the designated CRM, and contributing to the continuous improvement of prospecting scripts and sales processes.

Professional Skills

• Outbound B2B prospecting
• Cold calling
• LinkedIn and social selling
• Lead qualification
• Customer-needs identification
• Objection handling
• Qualified meeting generation
• CRM management
• Follow-up management
• Sales-process improvement

Education (min)

Bachelor’s degree in Business, Sales, Marketing, Communication or a related field.

Key Responsibilities

• Identify and contact potential B2B customers across Germany, Austria and Switzerland.
• Conduct outbound prospecting through cold calling, LinkedIn, social selling, email and other relevant channels.
• Work with qualified prospect lists and complete additional account research when necessary.
• Identify relevant decision-makers within target organisations.
• Understand the prospect’s business challenges and determine whether there is a potential fit with the company’s solutions.
• Qualify leads according to agreed customer-profile and qualification criteria.
• Adapt the sales message according to the prospect’s needs, industry and level of interest.
• Schedule qualified meetings for Account Executives and ensure an effective handover.
• Maintain complete and accurate prospect information, activities and next steps in HubSpot or another designated CRM.
• Follow up consistently with prospects and manage outreach activities according to agreed sales sequences.
• Contribute to improving prospecting scripts, tools and processes based on prospect feedback and performance results.

Ideal Candidate Profile

• Initial successful experience as an SDR, BDR, Inside Sales Representative or in another outbound B2B sales position.
• Confidence in cold calling and initiating conversations with new business contacts.
• Ability to understand customer needs and adapt the commercial message accordingly.
• Strong communication skills in German and English.
• Comfortable working towards prospecting and qualified-meeting targets.
• Structured approach to follow-up, task management and CRM documentation.
• Proactive, autonomous and able to manage daily activities consistently.
• Interested in developing a career within B2B SaaS or technology sales.
• Fluent German, professional working proficiency in English

Preferred Skills

• Previous experience in SaaS, technology, MarTech or digital services.
• Familiarity with HubSpot or another CRM system.
• Experience with LinkedIn prospecting and social selling.
• Knowledge of structured outbound sales sequences.
• Previous experience working with Account Executives or other sales-team members.

Competencies

• Communication
• Active listening
• Lead qualification
• Objection handling
• Organisation
• Target orientation
• Resilience
• Team collaboration

Personal Characteristics

• Confident and approachable
• Curious and willing to learn
• Proactive and autonomous
• Persistent without being intrusive
• Organised and consistent
• Constructive when handling rejection

By applying to this job, you acknowledge that your personal data may be processed and stored in our recruitment database (CRM) in accordance with our Privacy Policy and GDPR and Data Protection. Your data will only be used for recruitment purposes and will not be shared with third parties without your consent. If you wish to request the deletion of your data, you can contact us at [email protected].