Sales Representative

Sales Representative – India Market Development
Based in Germany | Extensive Travel to India

Orion Group has been retained by an innovative German filtration technology company to recruit a Sales Representative to drive business growth and market development across India.

Our client is a specialist manufacturer of advanced filtration solutions, supporting industrial customers with technically engineered products and application expertise. As the business continues to expand internationally, the company is seeking an ambitious and commercially driven sales professional to develop its presence across the Indian market.

The Opportunity
This is a highly autonomous business development role combining technical consultative selling, new customer acquisition and long-term relationship management. Working closely with the German headquarters, you will act as the key commercial link between the business and customers throughout India. You will identify new market opportunities, develop strong customer relationships and support the growth of the company’s filtration solutions across the region.

This is a true “hunter” role and would suit someone who enjoys opening new doors, building a sales pipeline and converting opportunities into long-term customer partnerships.
The position is based in Germany and requires extensive travel to India, typically involving four to six business trips per year, with each trip lasting approximately two weeks.

Key Responsibilities

• Drive new business development and customer acquisition across India.
• Identify, qualify and convert new commercial opportunities.
• Develop and strengthen long-term relationships with customers and key decision-makers.
• Provide technical sales support and develop a strong understanding of the company’s filtration products and applications.
• Prepare quotations, negotiate commercial agreements and close sales opportunities.
• Develop and manage a strong pipeline of prospective customers.
• Monitor market trends, competitor activity and changing customer requirements.
• Prepare sales forecasts and contribute to strategic sales planning.
• Act as the key communication bridge between the German headquarters and customers in India.
• Support the effective communication of technical, commercial and cultural requirements between both markets.
• Work closely with internal technical and commercial teams to deliver effective customer solutions.
• Support European sales activities where required.
• Travel extensively throughout India, with occasional travel to the Middle East and Eastern Europe.

What We’re Looking For

• 3–5 years’ experience in technical or industrial sales.
• Experience within liquid filtration, industrial filtration or a related technical product sector is highly desirable.
• A strong business development mindset with a proven ability to identify and win new customers.
• Experience managing the full sales cycle, from prospecting and opportunity development through to negotiation and closing.
• Strong commercial awareness and the ability to identify market opportunities.
• Fluent English language skills.
• Knowledge of Indian regional languages would be highly advantageous.
• Basic German language skills would be beneficial but are not essential.
• Strong understanding of the Indian business environment and commercial culture.
• An established professional and personal network within India would be advantageous.
• Significant experience working within the Indian market and a strong understanding of Indian business culture.
• Currently based in Germany with permanent residency or EU/German citizenship.
• Comfortable travelling extensively to India, with approximately four to six trips per year.

Personal Attributes

• A proactive and highly motivated business developer with a strong hunter mentality.
• Commercially minded, curious and eager to learn.
• Confident engaging with senior stakeholders and decision-makers.
• Skilled at developing trusted, long-term, relationship-driven partnerships.
• Resilient, persuasive and reliable.
• Comfortable working independently while collaborating effectively with international colleagues.
• Able to navigate both German and Indian business cultures.
• Capable of recognising and communicating cultural nuances between customers in India and internal teams in Germany.

Why Apply?
This is an exciting opportunity to play a central role in the international growth of an innovative German filtration business.
You will have the opportunity to develop a strategically important market, build long-term customer relationships and directly contribute to the company’s growth across India. The role offers significant autonomy, international exposure and the opportunity to act as a key link between the German headquarters and one of the world’s most dynamic industrial markets.
If you are passionate about technical sales, business development and the Indian market, and have the drive to build new customer relationships and deliver long-term commercial growth, we would welcome the opportunity to speak with you.

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Orion Group was founded in 1987 and is now one of the largest, independent, international recruitment companies. We have a network of 200 employees working from 24 offices, delivering a range of services – Talent Acquisition, Recruitment Outsourcing Services, Retained Search, Global Workforce Solutions, Completions & Commissioning and Materials Management – across 68 countries. As a global leader in workforce solutions, we recruit personnel across the Engineering & Technical, Office & Commercial, Scientific and Skilled Trades disciplines, for sectors including Oil & Gas, Life Science, Power & Utilities, Constructions & Infrastructure, Manufacturing and Renewables.