Ecommerce Manager

For a newly established e-commerce business, the E-commerce Manager should be responsible for building the entire business from strategy to execution. Below is an executive-level job responsibility list suitable for an organization.

E-Commerce Manager Responsibilities

1. E-Commerce Strategy & Business Development

• Develop and execute the e-commerce strategy aligned with company objectives.
• Build the e-commerce business from the ground up.
• Identify growth opportunities across marketplaces and online channels.
• Prepare annual business plans, budgets, and sales forecasts.
• Drive sustainable and profitable business growth.

2. Marketplace Management

• Launch and manage online stores on key marketplaces (e.g. Kaspi.kz).
• Negotiate commercial terms with marketplace partners.
• Optimize product visibility, search ranking, and conversion.
• Manage marketplace campaigns and promotional activities.
• Monitor marketplace compliance and performance.

3. Commercial & Pricing Management

• Develop product assortment strategy.
• Define pricing architecture while maintaining channel harmony.
• Plan promotional calendars and campaign strategies.
• Manage profitability, margins, and pricing competitiveness.
• Monitor competitor pricing and market dynamics.

4. Brand & Digital Marketing

• Build online brand awareness.
• Develop digital marketing strategies.
• Manage marketplace advertising and sponsored campaigns.
• Coordinate content creation, product pages, and digital assets.
• Improve customer acquisition and conversion rates.

5. Product Management

• Define launch roadmap by category together with PM team.
• Manage product listings, specifications, images, and content.
• Coordinate new product introductions.
• Optimize assortment based on sales performance.

6. Operations & Supply Chain

• Establish end-to-end e-commerce operational processes.
• Coordinate inventory planning and replenishment.
• Ensure high product availability and healthy inventory levels.
• Improve order fulfillment and delivery performance.
• Manage returns and customer experience.

7. Analytics & Reporting

• Build business dashboards.
• Track key performance indicators.
• Analyze sales, traffic, conversion, and profitability.
• Present monthly business reviews and action plans.
• Generate insights to improve business performance.

Key KPIs

Business Area KPI

Sales

Net Sales Revenue

Growth

GMV Growth (%)

Profitability

Gross Margin (%)

Marketing

ROAS

Operations

Order Fulfillment Rate

Inventory

Stock Availability / Days of Inventory

Planning

Forecast Accuracy

First-Year Deliverables

• Launch the company's e-commerce business and establish marketplace presence.
• Open and optimize stores on key online platforms.
• Build the initial product portfolio and pricing strategy.
• Develop reporting dashboards and KPI tracking.
• Establish operational processes and marketplace governance.
• Build strategic relationships with marketplace partners.
• Recruit and develop the e-commerce team.
• Deliver profitable and scalable sales growth while ensuring alignment with offline channel strategy.

Reporting Structure

This position operates under a dual reporting structure:

• Direct Reporting Line: General Manager – responsible for overall business performance, commercial results, and country execution.
• Functional Reporting Line: Head of RCA E-Commerce – responsible for strategic direction, business development, operational excellence, process standardization, and day-to-day functional management.

What You'll be Joining

Get to know more: https://www.midea-group.com/