Regional Sales Manager

Regional Sales Manager (Kazakhstan, CA)

📍 Almaty, Kazakhstan

International FMCG company is entering Kazakhstan and looking for a leader who can build a business from scratch. We are looking for an entrepreneurial FMCG sales leader to become the first commercial hire, driving expansion across Kazakhstan and CIS markets.

What you'll do

• Identify, onboard and manage distributors across CIS markets.

• Lead market expansion, distribution growth, and in-market execution.

• Own the full commercial cycle: from prospecting and negotiations to sell-in and performance management.

• Monitor key FMCG KPIs (distribution, sales, coverage, growth).

• Travel extensively, staying close to customers, distributors, and retail channels.

• Provide market insights and contribute directly to go-to-market strategy.

What we're looking for

• Strong FMCG sales, trade marketing, key account, or distributor management experience.

• Proven success building and growing distributor networks.

• Deep knowledge of FMCG channels in Kazakhstan and ideally other CIS markets.

• Strong commercial acumen, analytical skills, and hands-on approach.

• Advanced Excel and Power BI skills.

• Fluent Russian and English; additional CIS languages are a plus.

• Ready to business trips.

For CVs: [email protected]

Please participate in our Salary Survey and get the results for 2025 https://antal-kazakhstan-issledovanie-2026.testograf.ru/?team=Zhanna_Ketebayeva