VAP Group
Linkedin · Posted 1mo ago
Business Development - Media Sales
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Indexed description
Key ResponsibilitiesMedia Sales & Revenue Generation
- Drive advertising revenue by selling digital media solutions including website banner ads, homepage placements, newsletter sponsorships, native advertising, sponsored articles, interviews, thought leadership features, and branded content campaigns.
- Consistently achieve and exceed monthly, quarterly, and annual revenue targets through strategic client acquisition and account growth.
- Negotiate commercial agreements and successfully close high-value advertising deals with global clients and agencies.
- Build customized advertising packages tailored to client objectives, target audience, and budget requirements.
- Identify, engage, and onboard high-potential companies seeking visibility, lead generation, and brand awareness through our media platform.
- Proactively generate new business opportunities through outbound prospecting, referrals, LinkedIn outreach, industry databases, events, and strategic networking.
- Build and maintain a robust sales pipeline of qualified prospects and opportunities.
- Understand client marketing objectives and position our media solutions as effective channels for audience engagement and business growth.
- Develop and maintain long-term relationships with advertisers, marketing leaders, founders, business heads, agencies, and key decision-makers.
- Act as a trusted advisor to clients, helping them maximize ROI from their advertising investments.
- Identify upselling and cross-selling opportunities across multiple media products and campaigns.
- Ensure high levels of client satisfaction, retention, and repeat business.
- Develop and execute customized sales strategies for clients to maximize campaign performance and advertising effectiveness.
- Collaborate with editorial, content, design, and marketing teams to create impactful advertising solutions.
- Recommend innovative sponsorship and advertising opportunities based on market trends and client requirements.
- Conduct ongoing research on industry trends, competitor activities, emerging technologies, and advertising best practices.
- Monitor market developments to identify new revenue opportunities and potential advertiser segments.
- Stay informed about evolving digital marketing, content marketing, and media monetization trends.
- Maintain accurate and up-to-date records of all sales activities, opportunities, client interactions, and revenue forecasts within CRM systems.
- Provide regular pipeline updates, sales reports, revenue forecasts, and business development insights to management.
- Track campaign performance metrics and deliver post-campaign reports to clients when required.
- Represent the company at industry conferences, networking events, webinars, trade shows, and business forums.
- Build relationships with agencies, brands, industry associations, and ecosystem partners to expand business opportunities.
- Serve as a brand ambassador and actively contribute to the company's market presence and reputation.
- 3 8 years of experience in Media Sales, Advertising Sales, Sponsorship Sales, Digital Sales, Business Development, or Partnership Sales.
- Proven track record of meeting or exceeding revenue targets.
- Strong experience in B2B consultative selling and relationship management.
- Excellent negotiation, presentation, and communication skills.
- Experience selling digital advertising, branded content, sponsorships, or media solutions is highly preferred.
- Ability to manage multiple deals simultaneously while maintaining a healthy sales pipeline.
- Entrepreneurial mindset with a strong ownership mentality and revenue-first approach.
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