Sr Business Analyst, eCommerce

At Shurtape Technologies, we know how to make things stick. As a leading manufacturer and marketer of adhesive tape, we pride ourselves on creating innovative solutions for a variety of industries.

We have facilities all around the world, including in the U.S., U.K., Germany, Mexico, China, and more.

In addition to our specialty adhesive products, we offer well-known brands like Duck®, FrogTape®, Painter’s Mate®, Shurtape®, T-Rex®, Kip®, and Pro Tapes®.

Why Work with Us?

We encourage curiosity and creativity, working together to solve challenges and innovate. Our commitment to health, safety, and environmental responsibility means we make a positive impact on our communities and the world.

What We Offer

• A company that truly values your contributions
• A place where you can grow, make an impact, and be part of something meaningful
• A focus on excellence and continuous improvement, ensuring we deliver top-quality, reliable solutions to our customers
• An environment where employees are encouraged to bring their best ideas forward and adopt a growth mindset

In addition to being obsessed with our customers, Shurtape is committed to being socially and environmentally responsible. We recognize that our actions today affect our world tomorrow, and we are committed to responsible manufacturing processes that protect the communities in which we operate.

We Ask for the Best, and Offer the Best in Return

We are looking for passionate, innovative individuals who thrive in a dynamic environment to join the Shurtape team. If you’re looking to be part of a forward-thinking, fast-paced, and supportive team, we’d love to hear from you!

Our tapes may do the sticking, but it’s our people who hold it all together.

Summary Of Position

The Senior Business Analyst, eCommerce serves as a strategic analytics partner to the eCommerce team—transforming complex data into clear, actionable insights that drive business decisions and aggressive revenue growth performance.

This role goes beyond reporting to deliver the “so what” and “now what”, helping the team identify growth opportunities, improve forecast accuracy, optimize merchandising strategies, and strengthen overall eCommerce execution.

The ideal candidate combines strong analytical capabilities with business acumen and thrives in a fast-paced environment where data directly impacts decisions across sales, supply chain, merchandising, and product strategy.

Essential Duties And Responsibilities

Include the following. Other duties may be assigned.

Drive Business Insights & Growth

• Identify and quantify key eCommerce growth drivers across traffic, conversion, merchandising, pricing, promotions, and channel mix
• Conduct deep-dive analyses on demand trends, seasonality, and competitive positioning utilizing market share data and other tools
• Translate complex data into clear, actionable recommendations that drive revenue growth, profitability, and operational performance

• Develop and maintain KPI dashboards that provide real-time visibility into business performance
• Automate reporting processes to improve efficiency and enable faster decision-making
• Leverage modern analytics and automation tools (including AI-driven workflows) to enhance insight generation and productivity

• Analyze Amazon demand patterns, forecast accuracy, and supply chain performance
• Identify gaps between demand, inventory, and forecast signals to reduce risk (e.g., stockouts, excess inventory)
• Partner with Sales and Supply Chain teams to improve forecasting, demand planning, and inventory decisions

• Provide insights to improve product placement, assortment strategies, and key account performance
• Evaluate and optimize merchandising tactics, including product variants, bundling, pricing, promotions, advertising and shipping strategies
• Support Product Development with data-driven insights on SKU rationalization, category performance, and channel dynamics
• Connect performance data across channels to support portfolio decisions

• Business decisions are consistently informed by clear, actionable insights, not just reports
• Key growth levers are identified, prioritized, and actively managed
• Forecast accuracy improves and supply chain risks are proactively addressed
• eCommerce and product marketing teams are equipped with insights that directly impact performance

QUALIFICATIONS

To perform this job successfully, an individual must be able to satisfactorily perform each essential duty and responsibility listed above. The job requirements and physical demands listed below are representative of the knowledge, skills, and/or abilities required to perform the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

• Strong business acumen with the ability to connect data insights to strategic and operational business outcomes.
• Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels.
• Proven ability to work independently and collaboratively in a fast-paced, digitally driven environment.
• Demonstrated expertise in eCommerce reporting, including POS, advertising, supply chain, and P&L analytics.

• Bachelor’s degree in business, Data Analytics, or a related field; advanced degree (MBA, MS in Analytics, etc.) highly desired.
• 5+ years of experience in eCommerce analytics, business intelligence, with proven experience translating data into actionable business insights and recommendations
• Direct experience working with Amazon is required; experience with Walmart.com is highly preferred. Must demonstrate ability to expand expertise to additional customers and platforms.
• Strong business acumen with ability to connect analytics to revenue, profitability, and operational outcomes; experience analyzing performance across multiple drivers
• Ability to work cross-functionally with Sales, Supply Chain, Marketing, and Product teams
• Strong communication and storytelling skills, with the ability to influence stakeholders at all levels
• Expert ability to leverage data visualization tools (Tableau, Power BI, etc.) and working SQL/Python/R knowledge to provide insights.
• Ability to travel (up to 15%) as needed for business reviews and enterprise initiatives

Our office is designed to bring people together. It's an open, collaborative space where creativity and teamwork thrive. We believe the best ideas come from shared conversations and we encourage our teams to work closely and support one another. To help everyone do their best work, we provide a comfortable and well-equipped workspace, foster team building through activities and social events, and prioritize work-life balance, further helping our employees achieve their personal and professional goals. Our company culture values innovation, inclusivity and a positive attitude, with the contributions of each employee driving our overall success. We also embrace digital-first collaboration and remote work tools to support our teams in a fast-paced, digitally driven environment.

Shurtape Technologies, LLC is proud to be an Equal Opportunity and Affirmative Action employer. Shurtape Technologies, LLC does not discriminate based on race, religion, color, national origin, gender (including identity & expression), medical condition, sexual orientation, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business requirement.